Google Now Supports Shopping Campaigns with AdWords API

Eric Carter, March 25th, 2014

Google AdWords

Google recently announced Shopping Campaign support via the AdWords API. To better understand the new offering, ProgrammableWeb caught up with Eric Tholomé, Google Product Management Director.

RetailNext Announces Enterprise APIs for Brick and Mortar Store Analytics

Eric Carter, January 15th, 2014

RetailNext, in-store analytics market leader, announced a set of enterprise APIs that retailers, shopping centers, business partners, and others can integrate with existing hardware systems to utilize RetailNext’s analytics capabilities. RetailNext delivers analytics usually limited to ecommerce outfits to brick and mortar stores for better insights. The API is hardware agnostic; so, users can leverage existing infrastructure.

The Slice API Aims to Simplify the Online Shopping Experience

Eric Carter, November 25th, 2013

SliceSlice, the ultimate online shopping assistant, has launched the Slice API. The Slice API allows third party apps to integrate Slice features such as price drop alerts, tracking packages, spending tracking, email receipts and more. Slice is currently recruiting developers to test the API and build apps upon the Slice platform. Slice is dedicated to changing the way online shoppers interact with the products they buy online, and the Slice API sits at the heart of its mission.

TaxCloud Partners with Stripe to Launch New API

Eric Carter, October 7th, 2013

TaxCloudFedTax’s TaxCloud, the internet’s only free sales tax service, now integrates with Stripe. Stripe will be TaxCloud’s initial partner for TaxCloud.js, TaxCloud’s new sales tax management API. Stripe merchants can now easily comply with any sales tax law in the US, regardless of state, with no extra charge to merchants.

Play2Shop API Grants Game Developers Access to Rewards Platform

Eric Carter, September 24th, 2013

Play2Shop aims to be the “Ebates with Entertainment and Engagement.” Play2Shop rewards gamers with points and pays shoppers with cash back that can both be used for discounts at over 1,000 retail partners. Additionally, the Play2Shop API enables game developers to join the Play2Shop community regardless of platform.

Jumpseller API Brings Ecommerce Capabilities to Existing Websites

Eric Carter, September 23rd, 2013

JumpsellerJumpseller allows users to create online stores without technical know how. The Jumpseller API allows users to incorporate Jumpseller features directly with an existing website. An online store typically requires infrastructure, front end and back end set up, ongoing maintenance, and more. Jumpseller aims to take care of such details so store owners can focus on growing business.

Invisiblehand API: The Price is Right

Greg Bates, September 9th, 2013

InvisibleHandThe Invisiblehand API brings this cleverly named browser add-on focused on finding the lowest price for something that the user is shopping for to a wider audience. Constantly updating prices on millions of products from books to air fares, Invisiblehand stands out for its ability to learn about new products it hasn’t seen before. The documentation indicates this is a RESTful API with JSON responses.

The Vibetrace API: A Recommendation Engine for the Rest of Us

Greg Bates, August 23rd, 2013

VibetraceThe Vibetrace API integrates Vibetrace’s recommendation engine, accessing virtually any e-commerce platform. The name of the game, of course, is to move people from your target market to become visitors, then shoppers, regular customers and finally, part of your engaged community. Vibetrace’s secret sauce for increasing conversion rates is a csutom built recommendation engine. It joins nearly 200 e-commerce APIs in our directory.

The Scout API: Using Data to Place Ads in Context

Greg Bates, August 22nd, 2013

ScoutThe Scout API, by T3, enables 3rd parties to take advantage of the context the company brings to advertising. Added to location sensitivity, which has been employed by the likes of Walgreens and others geofencing their stores, Scout brings weather, time, speed and orientation. Scout joins a list of 274 advertising APIs in our directory. Public documentation is unavailable; interested developers can contact

Vivocha Answers the Call: Customer Service as Your Edge

Greg Bates, August 15th, 2013

VivochaOnline retail often neglects customer service. Vivocha supplies all the good tools, like live chat and the ability of the customer service rep to see what you are looking at on your screen (with your permission). Beyond that, there are a host of other tools that the customers never see but are critical boosters of productivity, like click to call. The Vivocha API is out to up the customer service game for every business. Its REST API offers access to most of its multichannel features. It joins 43 customer service APIs in our directory.

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