Our API directory now includes 116 retail APIs. The newest is the Leaf API. The most popular, in terms of mashups, is the Shopping.com API. We list 60 Shopping.com mashups. Below you’ll find some more stats from the directory, including the entire list of retail APIs.
Paidpiper, mobile payments processing provider, offers its unique mobile payments platform via the Paidpiper API. Instead of relying on network security to ensure reliability and compliance, Paidpiper’s unique approach secures the smartphone making the transaction to prevent malfeasance and fraud. By securing the smartphone itself, no need for additional POS hardware becomes necessary.
Gyft opened its doors in 2012 with a focus on transforming plastic gift cards into their much more convenient–and transferable–digital equivalents. Now, it’s turned its attention to the gaming industry that rewards players with points, rewards, credits and coins. But when players want to cash out, gamers and others need to avoid high transaction costs, as CEO Vinny Lingham told Sarah Perez of Techcrunch.
Last month Google announced it was killing off several products, perhaps most notably Google Reader. Caught in the mix, and perhaps somewhat under the radar, was also notice of the deprecation of their shopping search API.
PayZang, payment processing provider, has introduced a new payment API. The API allows merchants to integrate payment options with third party applications and platforms. PayZang hopes to attract new customers with the API because integration will speed up online shopping and bill pay experiences.
Listrak is an email marketing company solely focused on the ecommerce channel. By getting to know their clients in depth, reviewing clickstream data and transactional history, and plotting customers on a lifecycle grid, Listrak is focused on delivering two things, according to CEO Ross Kramer, “help our customers acquire more new customers, and sell more to existing customers.” The Listrak SOAP API makes automation of managing email campaigns easier.
Back in May 2011 Canadian YPG launched their developer ecosystem, which Programmableweb covered at the time, ”to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications.” Fast forward 20 months and the ecosystem now has 2,300 API-related partners, according to Mashery’s Devon Biondi.
For those looking for value for money in Lexington and Central Kentucky, RoyBoyDeals is just the ticket. The service provides daily unbeatable deals on restaurants, spas, theatre shows, sports activities and more. The company also provides the RoyBoyDeals API and encourages third party developers to make use of it and integrate the functionality with other applications.
Great customer service has long been a competitive advantage for any business. But for online merchants, that can take up valuable extra time, as customers wonder where their packages are. Amazon’s massive online retail business has done many things, such as famously upended the book industry. It’s also changed customer expectations–free shipping (or shipping by subscription), fast delivery, giving customers the ability to track with a click of a button. It puts the mom-and-pop online stores–and many other large operations–at a disadvantage. Aftership provides the Aftership API to help level the playing field.
In this first of a series of articles about encouraging API adoption, I talked with Blair Beckwith, Developer Advocate and App Store Lead from Shopify. Shopify is an e-commerce platform for selling just about anything you can think of from 50 Cent’s headphone collection to fancy, leather laptop bags. There are two kinds of “developer” on Shopify: 1) those who create templates that dictate the look and feel of a site, and 2) those who create add-ons that are available in the shopkeeper add-on store. In this article, I’m going to concentrate on the second one, the add-on developers.