For a public API, adoption is key. Finding the right developers can be resource-intensive. Few can afford to blanket the web and every conference in advertising. Even if you could, the results might not be nearly as good as the methods covered below. In this post, I’ll provide an overview of five or six ways to increase API adoption, along with specific tactics within each strategy.
ClickSoftware is offering a library of more than 500 APIs that can be used as part of its ClickButler service, enabling businesses to create automated productivity workflows for remote staff and field service workers. Gil Bouhnick, vice president of mobility at ClickSoftware, spoke with ProgrammableWeb about the future of business use of localization and contextual data.
Oracle teams with Microsoft in cloud battle against Amazon. Twilio voice operations carry further. Plus: Mulesoft raises another $50 million for cloud API dominance, how APIs connect the world, and 8 new APIs.
A project partnership funded by the European Commission has today announced it is making €100 million ($USD140 million) available to entrepreneurs and startups around the world who use the Future Internet’s Open API Platform FI-WARE to create a prototype ‘smart city’ application.
There are major advantages to today’s applications being built atop APIs. If you’re reading ProgrammableWeb, there’s a good chance you know all about integrating with other services. The major disadvantage of modern distributed architecture is pretty obvious—someone else’s service could go down and it’s outside of your control. You might not even know a service is down, which is why many top API providers are now making status pages available. These sites help communicate to developers when anything is amiss with the API.
This week, we had 30 new APIs added to our API directory including a social media tool for real estate agents, a mobile advertising platform, and an in-application purchasing platform. We also covered devices, data, and developers at SXSW 2014.
Mobile backend-as-a-service (MBaaS) provider Kii has launched a first-of-its-kind A/B testing feature for MBaaS customers, which can also be used as a stand-alone tool for mobile app developers. Kii CEO and Cofounder Masanari Arai and Senior Vice President and Chief Product Officer Phani Pandrangi spoke with ProgrammableWeb about what the new features mean for mobile app developers and how to make use of their REST APIs and SDKs to better analyze the commercial potential, usage patterns, and growth opportunities of new app products.
Vimeo has announced the launch of a brand-new singular, unified Vimeo API with OAuth 2 support for authenticated API calls on videos, users, groups, channels, albums, and upload. The new singular Vimeo API, which is in open beta, replaces both of Vimeo’s Advanced and Simple APIs.
As the database market continues to expand, many start-ups in the space are focusing on honing their key points of differentiation to carve out a customer market. FoundationDB — with founders from the Adobe-acquired Visual Sciences — believes that their transactional, API-at-the-core database software will continue to increase in importance as customers seek a NoSQL solution with the reliability of SQL. Cofounder and CEO of FoundationDB David Rosenthal spoke with ProgrammableWeb about how customers are using FoundationDB and why it is worth having an “extremely opinionated API” at its center.
Augmented reality applications are in demand as businesses try to create an application experience that is truly memorable. The Autonomy unit of Hewlett-Packard created Aurasma to enable building those types of application. The Aurasma content management system exposes triggers through which videos, images or 3D models are automatically launched.