Today in APIs: Netflix Public API Changes, Google I/O 2013 and 10 New APIs

Romin Irani, May 14th, 2013

Netflix’s Public API update drops access to expiration dates for titles. What you can expect from Google I/O 2013. Plus: Yookos unveils an API for African developers and techpreneurs and 10 New APIs.

PW Interview: Jeh Daruwala CEO Yactraq API, Behavorial Targeting for videos

Ajay Ohri, May 13th, 2013

Here is an interview with Jeh Daruwala, CEO of . Their work brings machine learning and natural language processing to the potentially blockbuster world of online videos for targeting of ads based on behaviour. Thus the ads are less spammy, much more relevant, and a win-win for audiences, advertisers and content channels.

Today in APIs: An API in 10 Minutes and Lightbulb API

Greg Bates, March 11th, 2013

3scale Service ManagementSteven Willmott explains how you can take 10 minutes out of your day and build an API. Philips Hue adds an API and SDK to bulbs. Plus: Ask Ziggy API builds-in Siri and 5 lessons from API giants.

Is the CMO now the Chief API Officer?

Guest Author, March 11th, 2013

Gartner analyst Laura McLellan made a bold statement in her 2012 webinar: “By 2017, the CMO will spend more on IT than the CIO”. While I think it is too bold a statement, you can’t deny the fact that an eco-system shift is happening and API Management is the catalyst.  From my own personal experience, I can vouch for this shift in who is doing the big spending. A new set of tools are enabling CMOs to create new, powerful channels. They are called APIs. The very introduction of these APIs are resulting in new ways of leveraging channels and exposing content, media, and data to customers, partners, the community, developers, and even to the public.

Increasing Amounts of Diversity Coming to The Programmable Web

Michael Vizard, February 27th, 2013

One of the most fascinating, yet frustrating, aspects of anything to do with APIs is how rapidly the technology that serves as the foundation for the programmable web evolves. That dynamic volatility was in full view last week at the API Strategy and Practice conference in New York in the form of Daniel Jacobson, director of API engineering at Netflix.

The GoPollGo API: Now You Too can Gallup Along

Greg Bates, February 22nd, 2013

GoPollGoGoPollGo is all about creating polls, from running them during presidential debates to coworkers polling each other on where to go for lunch. It has two APIs. One is a public read-only API free to anyone. The other is private, in beta that allows third parties to create polls. Clients  such as ESPN, Netflix,, Robert Scoble, AppleInsider and The Weather Channel, use GoPollGo to track opinions on their brands and businesses.

LinkedIn opens, a RESTful Service Architecture Framework

Romin Irani, February 20th, 2013

LinkedInLinkedIn is among the most visited websites in the world. At ProgrammableWeb, we are more interested in number of API calls that the LinkedIn platform is serving per day and we can definitely say that it is among the API Billionaires with conservative estimates putting the number at around a few billion API calls per month. If you are looking at understanding and better still using the framework that powers the LinkedIn REST based API, we need to thank LinkedIn for opensourcing, their RESTful Service Architecture Framework.

Today In APIs: Amazon High Memory EC2 instance type, 5 Crucial APIs and 11 New APIs

Romin Irani, January 22nd, 2013

Amazon announces a High Memory EC2 type for applications that need have high compute, memory and network requirements. A compilation of 5 Crucial APIs to know about. Plus:18 API Business Models deconstructed, optimizing the Netflix API and 11 new APIs.

Intelligent Content: How APIs Can Supply the Right Content to the Right Reader

Adam DuVander, January 11th, 2013

When you buy a car, it comes with a thick manual that probably sits in your glove box for the life of the car. The experience with a new luxury car may be much different. That printed, bound manual may only contain the information relevant to your car. No leather seats, no two page spread on caring for the hide. That’s intelligent content. And it’s an opportunity for APIs to help publishers go way beyond the cookie cutter printed book. It also happens to be an exciting conference coming to San Francisco in February.

Today in APIs: Netflix Offers Tidier Cloud, Lokad Announces Big Data Platform, and 11 New APIs

Greg Bates, January 7th, 2013

NetflixNetflix provides cloud cleaning supplies. Lokad announces big data platform. Plus: 82 entries in the Foursquare Hackathon, Stripe clone lands $13 million, and 11 new APIs.

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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.