Gyft opened its doors in 2012 with a focus on transforming plastic gift cards into their much more convenient–and transferable–digital equivalents. Now, it’s turned its attention to the gaming industry that rewards players with points, rewards, credits and coins. But when players want to cash out, gamers and others need to avoid high transaction costs, as CEO Vinny Lingham told Sarah Perez of Techcrunch.
The Facebook Platform for Mobile makes a push to help developers write better social apps. Hello Social aims to simplify Social Media Marketing campaigns. Plus: First Cleanweb Hackathon in the Pacific Northwest and 7 new APIs.
In a world that is currently dominated by Amazon Web Services (AWS), Google has taken the next steps to announce itself as a solid alternative to AWS. The Google Compute Engine (GCE), an Infrastructure-as-a-Service product that allows running Virtual Linux Servers at Google scale was announced in June of last year and was available by invite only. The gates have been thrown open a little bit with Google announcing its expanded availability, price cuts and newer features.
Google announced the Google Drive Realtime API. Postmaster released a beta version of its Postmaster API. Plus: Ex-Shopwell exec positions Yummly for top foodie spot with versatile API and PayZang introduces its innovative Payment API for merchant accounts and payment processing.
Deezer has announces changes to its API that include an affiliate deal. Facebook released its schedule for mobile developer conferences in 2013. Plus: a new look for Custom Search control panel and Shiva provides a RESTful API for private music collections.
Back in May 2011 Canadian YPG launched their developer ecosystem, which Programmableweb covered at the time, ”to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications.” Fast forward 20 months and the ecosystem now has 2,300 API-related partners, according to Mashery’s Devon Biondi.
Target is looking for developers to create a new mobile experience for their customers. Contactually is planning on using recent funding to expand its API. Plus: The programmable enterprise has arrived, Edmodo ups API ante with Root-1 acquisition, and 14 new APIs.
Amazon makes Advertising move with Mobile Ads API. The popular TweetDeck suites of Apps will give way to a modern web based version. Plus: Google releases a new version of Adwords, Campaigner Elements API helps target customers, and AdWords API workshops.