The afternoon sessions at the API Strategy and Practice conference included one focused on business models in an API centric world. The session featured talks on the Evolution of API Business Models, Market Driven API Business Models and Lessons learned from $0 to $1M API Revenue. One talk that caught my ear was by 3scale CMO Guillaume Balas discussing how to select the right business model.
Continuing the theme from this morning; namely that speakers should share the mistakes and ugly truths behind their API successes, this afternoon’s sessions at the API Strategy and Practice Conference gave attendees a peek under the hood. Speaking to issues that matter to API consumers, we heard nuts and bolts talks centered on API testing, monitoring and debugging.
Text and rich messaging company Mogreet dropped its pricing on SMS Wednesday, the company told ProgrammableWeb at API World. The company used to charge 1 cent for a text message, now it charges .75 cents for inbound or outbound messaging.
The APIWorld and DataWeek events are currently taking place in San Francisco with a mix of API providers and developers, C-level enterprise representatives, and marketers all vying for attention. It is a mixed bag of attendance with over 4,000 participants expected, although the close proximity of the event to the timing of the API Strategy Conference being hosted at the end of the month, also in San Francisco, may be causing some lack of cohesion in the type of audience attending. Key themes include the growth of services aimed at supporting developers, the limited creativity of using realtime data and the slippery task of defining a viable API business model.
Box, a leading content sharing and file storage platform provider, has announced that the company is partnering with Dignity Health and The Social + Capital Partnership to create the “Box and Dignity Health Patient Education App Challenge.” The contest requires developers to use the Box Platform and Box API to create innovative web and mobile apps that provide engaging health-related content to patients and encourage patients to follow up with patient care teams.
After months of semi-private development the Feedly API is now public. Plus: Twilio’s Voice and Text APIs now reach 350M people, AT&T launches enterprise-focused API program, and 5 New APIs.
When it comes to text messages, Twilio thinks pictures speak volumes. To that end, the cloud carrier has added MMS capabilities to and from Canadian numbers and via short code in the US, the company announced at its Twiliocon user conference today. In addition, Twilio is dropping the cost of its text messaging by 25% for US phone numbers.
Pubnub raises $11 million to build out API-based services network. Precor’s Preva Fitness API turns workout into playout. Plus: Tictail’s new API and tools for retail stores, New Zealand adopts common web platform, and 10 new APIs.