Marketing Your API as a Product

Guest Author, April 24th, 2012

MasheryWith Microsoft charging for Bing Search API and Google doing the same for high-volume Maps queries, 2012 is shaping up as the year the API graduates from cool technology to bona fide product. Increasingly, APIs are powering business models, revenue streams, and brand reach. From Klout to Instagram, at virtually every hot startup an API is central to the business plan.


NYC Contest Mashes Up Tech, Media and Developers

Romin Irani, March 20th, 2012

New York City’s Digital Media scene is poised to get a boost with a new developer contest. NYC Media Lab has announced Media Mash 2012, a competition that asks developers and students to create mashup applications from data and APIs exposed by media and tech companies that belong to New York City. The developer contest carries a total prize money of $10,000.


Uncovering Pinteresting E-Commerce and Affiliate Insights with the Pinterest API

Guest Author, February 21st, 2012

PinterestHow much of the content posted to Pinterest is from retail or e-commerce websites? How much money can they make off these links? These are hot questions right now. I’ll get to them, but first let’s back up. Recently journalists have had a field day in thinking they found some new, hidden secret within Pinterest because the pinterest.com website utilized SkimLinks service to monetize the user generated content (Pins). Well, Pinterest has been using SkimLinks since around the time they initially launched. I should also point out many other sites also use SkimLinks and don’t formally disclose it, as it can cause confusion to those uneducated in the affiliate space.


20 APIs Used in 7 Days: Digg, Google Maps and Hoiio Voice

Wendell Santos, December 17th, 2011

This past week 14 new mashups were added to our mashup directory and 20 different APIs were used to build them. Some of the newer or less frequently seen APIs include Odnoklassniki and VeryRelated Mind Maps Keyword. The most often used APIs this week are Facebook, Hoiio Voice and Twitter. And the most commonly used types of APIs were Social (6 APIs, 11 mashups), Search (2 APIs, 2 mashups) and Photos (1 APIs, 1 mashups). The list below shows which APIs were used by which mashups:


23 APIs Used in 7 Days: 8coupons, Zillow, Instagram

Wendell Santos, October 22nd, 2011

This past week 14 new mashups were added to our mashup directory and 23 different APIs were used to build them. Some of the newer or less frequently seen APIs include 8coupons, AddThis Analytics , Education.com, iFixit, KooKoo, Sears and Wordstream Keyword Tool. The most often used APIs this week are 8coupons, Google Maps and Twilio. And the most commonly used types of APIs were Shopping (5 APIs, 6 mashups), Mapping (3 APIs, 5 mashups) and Telephony (2 APIs, 4 mashups). The list below shows which APIs were used by which mashups:


11 API Management Services

Kin Lane, October 19th, 2011
Comments (19)

When launching and managing your API, many companies choose to do all the work themselves, unaware that are service providers available to help you plan, deploy, launch and manage your API infrastructure and ecosystem. To help bring awareness, I wanted to take a few moments and do a roundup of API service providers.


New York City Gets an API for BigApps Contest

Garrett Wilkin, October 17th, 2011

NYC Open DataNew York City is hosting its third annual BigApps conference this year: BigApps 3.0.  Build an application from any combination of 750 New York City data sets that describe everything from political campaign contributions to bicycle rack locations.  There are more than a dozen different prize categories and $50,000 of cash prizes to be distributed. For the first time in a BigApps contest, New York City has its own API and the contest also encourages using APIs of NYC companies, including the Foursquare API and Etsy API.


33 APIs Used in 7 Days: Twitter, Twilio and WordPress.com

Adam DuVander, October 1st, 2011

This past week 26 new mashups were added to our mashup directory and 33 different APIs were used to build them. Some of the newer or less frequently seen APIs include Framey, I Heart Quotes, iFixit, Shopify, Thrutu, Travel Booking Engine, Travelport and WordPress.com. The most often used APIs this week are Twilio, Twilio SMS and Twitter. And the most commonly used types of APIs were Social (8 APIs, 18 mashups), Messaging (3 APIs, 9 mashups) and Photos (2 APIs, 3 mashups). The list below shows which APIs were used by which mashups:


Early Winners and Losers of the Platform Wars

Guest Author, September 22nd, 2011

A long time ago in Internet years, in a galaxy not so far away, a handful of tech titans in Silicon Valley and Seattle began building business platforms and battling for supremacy. The mobile device and app revolution hadn’t yet begun. Terms like “social networking” and “wisdom of crowds” were going “viral”. Web services and APIs were still emerging. The Google IPO of late 2004 had effectively slammed shut the Web 1.0 dotbomb era, paving the way for the amazing evolution of Web 2.0 services in 2005 that hit the mainstream in 2006.


Breaking Down E-Commerce APIs

Guest Author, September 9th, 2011

E-Commerce covers a broad range of inter-connected processes which eventually leads to a transaction between two or more parties. Recent enhancements in technology, specifically social interactions on the Web, have increased the complexity in analyzing these processes and describing E-Commerce as a whole. And, to be honest, there is a lot of confusion within the terminology of “E-Commerce” itself. The exact definition of E-Commerce varies depending on your source, and you might hear words like e-business, e-retailing, and online shopping all used interchangeably. Mind you, they all have different meanings.


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ProgrammableWeb
APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.