At YourTrove, a lot of what we do involves ingesting social content via APIs and then regularizing that data within our system. For a lot of data, this is pretty straightforward. For example, while Facebook and Flickr might return different meta data, or name fields differently, no one disagrees that a photo is a photo. This is true for essentially all uploaded binary user generated content.
Gnip released it’s Historical PowerTrack for Twitter today, which provides access to every Tweet ever written. Release of Apple’s iOS 6 leads to several application popping up that leverage Passbook. Xignite provides a tool for tracking IPOs. Plus: SMS Messages Secure Enough for SWAT, Stripe begins global payment quest with Canada expansion, and 22 New APIs.
When Twitter announced it’s new Twitter API changes it left many the disgruntled third party app developer who had built tools and services on top of the API. Where many have been forced to simply work around these changes regardless of the damage caused, others will be forced to abruptly shut down. Unfortunately, the latter is true for Twimbow.
The changes to the Twitter API continue to upset, confuse and frustrate developers. The latest feature of the Twilio Voice API allows anyone to make complete call queues and the Twilio team is sharing some code for creating a metrics dashboard. Plus: hackathon winners, DoubleClick API updates and 24 new APIs.
As we’ve seen with Twitter’s announcement of the changes to the new Twitter API, the company’s main focus seems to be on enterprise and of course, the bottom line. This becomes even more evident with the news that HootSuite (an enterprise-driven Twitter client) is partnering with Twitter to sell advertising on Twitter.
Changes to the Twitter API make it clear that the company is doing what it feels is best for the majority of its users. The priority seems to be the gaining of even more users and the complete control of how tweets are displayed to them; albeit at the expense of third-party developers.
With the rise in big data, organizations are constantly looking to analyze the large amounts that is being generated. The challenge is not just to analyze the large data but also be able to visualize this in almost real time. Topsy, the company that currently manages the largest index of public social data on various networks like Twitter and Google Plus, has released Topsy Pro Analytics (check out the Topsy API) that addresses both those points and gives organizations a powerful analytics tool to gain insight into historical and real-time Twitter data.
Twitter laid out new developer guidelines and requirements, after much speculation about how developers would be able to use the platform in the future. Some feel pushed around by Twitter’s coming restrictions for displaying tweets, rate limiting and the requirement for major apps to gain Twitter’s permission. As it has in the past, Twitter is giving developers a long time to plan for the changes–six months.
Twitter is adding a mobile A/B testing suite to its collection of APIs-turned-employees. The Twitter-derived Klout API is rolling out a new scoring algorithm and site. Plus: Flickr highlights a cam-sharing app, TD Ameritrade API starting to bear fruit and 27 new APIs.
The recent controversy over Governor Romney’s surge in Twitter followers once again brought up the issue of the true value of a follower count. Whatever the cause of Romney’s sudden gain in followers, it is clear that follower count is a number that can be manipulated, therefore it has little value as a measurement of social media success. At the same time, follower count is the principle metric used by the press to measure the popularity of politicians and celebrities on social media. I also see this in my work with clients, who want more followers, but aren’t sure what to do with them. This is an unsustainable pattern. If follower count is the most important Twitter metric, and validity of follower count is becoming more questionable, we are racing towards a cliff.