This week Twitter finally laid to rest the older version of the Twitter API, requiring clients to use v1.1 moving forward. With the change comes tightened restrictions that spell the end for a handful of apps, including TweetDeck for Android, iOS, and Adobe Air along with SilverBird, and DestroyTwitter.
Some Twitter users may have, at some point, had the need to share a conversation or a string of tweets with other people, and would have been left frustrated with the discovery that there wasn’t really a way to do that. This was the very frustration that fuelled the creation of TweetVue; a tool that makes it possible to share Twitter conversations with other people. In addition, TweetVue’s API gives developers access to this data, allowing them to access and share these conversations.
Good news for developers who are migrating to the Twitter API version 1.1. They now have until June 11 to make the transition. After that, it’s lights out for any application still running on v1. The original retirement date for v1 was May 7, but Twitter postponed that date to accommodate more blackout testing.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there’s roughly one really important development in social marketing per year, citing Facebook’s application development platform launched in 2007 as an early example. His pick for this year’s model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
I thought the social network space was filled up by the likes of Facebook, Twitter, Google+, kind of like how online bookstores have been dominated by companies led by Amazon. Sure, there are new social network competitors, but we grok the beast. But just when LinkedIn seemed to define the boundaries of social networking, Instagram comes out of nowhere and suddenly we understand less than we thought. Far from set in its ways, of social networking is being rocked by waves of game changers. In an article in Fortune, HootSuite CEO Ryan Holmes serves up 7 contenders to watch in 2013.
More often than not all it takes to start a revolution is somebody who is angry enough to change the status quo. Ever since the dawn of social media sites the predominant business model has been variations of the walled garden approach to content originally pioneered by America Online (AOL). Today that walled garden approach manifests itself in the form of APIs that have been locked down by social media sites such as Facebook and Twitter.
Expion, a Social Media Management System (SMMS) company, specializes in helping companies manage their brand images on social networks, from Facebook to Youtube to Twitter, often relying on partners’ APIs to pull of some of their more interesting feats. Most recently, it was chosen by Google as a Google Plus API partner for the brand-focused Pages feature.
As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API’s website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.