AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
LoginRadius, a leading software as a service (SaaS) provider of social infrastructure, has announced the addition of “Login with Amazon” to the LoginRadius social infrastructure platform. The LoginRadius platform and Unified Social API features social login with 29 ID providers, single sign-on, user profile data, friend invite, social analytics, social sharing and more.
Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It’s created to do exactly that – allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.
Some Twitter users may have, at some point, had the need to share a conversation or a string of tweets with other people, and would have been left frustrated with the discovery that there wasn’t really a way to do that. This was the very frustration that fuelled the creation of TweetVue; a tool that makes it possible to share Twitter conversations with other people. In addition, TweetVue’s API gives developers access to this data, allowing them to access and share these conversations.
The sharing of thousands of online images is a big part of daily social media interaction. Even with the accompanying comments enhanced by expressive punctuation or clever emoticons, however, nothing beats an actual spoken response for an accurate representation of how a person has really responded to an image or what they really think about that image. SayRoom makes this possible by allowing users to actually voice and share their recorded reactions. The service also provides the SayRoom API that allows developers to access these audio messages created by users.
The 600 million numbers that Truecaller has in its directory have been collected via crowd-sourcing. Truecaller’s users can share their contacts and in return they get access to search in the collaborative database. Thanks to this collaborative data solution, the directory is growing and being updated continuously. It also contains numbers that no other directories have, e.g. pre-paid phones.
Word of mouth is a powerful marketing tool, and businesses (not to mention the consumers), can benefit greatly from helpful reviews. Popyoular is an editorial review-based recommendation and discovery platform. It’s aimed specifically at film, music, books and games. The idea is to connect a website’s good content with trusted reviews and opinions about that content, helping to keep users engaged and directing them to things they may otherwise have overlooked. Popyoular’s API makes it possible for developers to integrate this functionality into any other website.
Glympse, a service that allows GPS-enabled mobile phone users to temporarily share their location in real-time, has announced the availability of the Glympse platform allowing developers the ability to integrate real-time, temporary location sharing into third-party web and mobile applications. Glympse has also made available SDKs for iOS and Android as well as REST based APIs for use in websites and web based applications.
For music fans who enjoy listening to playlists on their laptops or desktops, Tomahawk is a music player with a few extra bells and whistles that may be of some interest. It’s an open-source, cross-platform music player, which means it enables a user to play music stored on their own hard drives as well as from a variety of other music sources like Spotify, SoundCloud, YouTube and more. The Toma.hk API makes this functionality available to developers or users to add songs to websites.