Last week at the Dreamforce event in San Francisco, Saleforce.com unveiled its new mobile platform called touch.salesforce.com. Built with HTML5, touch.salesforce.com will allow users to access salesforce.com apps on iOS and Android smartphones and tablets. At Dreamforce, Saleforce.com acknowledged that the future of the enterprise is both social and mobile, and the Salesforce.com APIs are a driving force.
Salesforce.com is holding its flagship event Dreamforce at Moscone Center in San Franscisco this week, and before we spend time covering some of its new initiatives in what the company calls the Social Enterprise, I thought it would be a good time to review the APIs that developers can use as part of the DeveloperForce program.
In an email newsletter to developers, Salesforce.com announced that a REST version of its API is on its way. While Salesforce is yet to provide details into this enhancement, the newsletter acknowledged that it will enable “simple HTTP and JSON as a possible output format, to make integrating with Force.com fast and easy.”
Peter Coffee, Director of Platform Research at Salesforce.com, has published a compelling post about “The Incredible Importance of Open APIs” over at the Force.com blog. In case you may have forgotten, Salesforce.com’s web APIs are an integral part of the company’s offerings, with a variety of internal and third party products that rely on these APIs for literally millions of transactions a day (in fact, by January, 2008 Salesforce.com had already served 24 billion API calls).
24 billion, that’s how many API calls have been served by Salesforce.com so far. This statistic along with others like 130 million transactions daily, 61,200 custom applications, and 750 AppExchange apps, were all highlight on stage today by CEO Marc Benioff who’s kicking-off “Tour de Fource”, the next phase of their Force.com services (for more [...]
What do you get when combine the leading social networking API and the leading enterprise API? You get one our latest mashup entries: FaceForce. What is it? As they desribe “Faceforce Connector for the AppExchange complements traditional CRM data with dynamically updated personal data and photos. The seamless integration pulls critical Facebook profile information into [...]
One of the traditional issues with software-as-a-service products is limited ability to customize. That’s one of the issues Salesforce.com is looking to tackle at this week’s Dreamforce Conference when their new Force.com, or “platform as a service”, is combined with Visualforce, a set of tools for “user interface as a service”. As you can see [...]
At today’s Salesforce Developer Conference in Santa Clara, CEO Marc Benioff is announcing Salesforce SOA, a notable move on their part to deliver SOA, Service Oriented Architecture, as an external service on top of their Apex platform. Thus SOA meets SaaS (for more on SOA and SaaS trends see this timely piece by Dion Hinchcliffe). [...]
Salesforce.com and Adobe announced this week the Flex Toolkit for Apex which allows Flex-driven Flash applications to be integrated into Salesforce apps as first class citizens. This opens the door to a new class of rich Internet applications now delivered through an on-demand enterprise platform.
Third-party Flex applications are packaged-up and served from the Salesforce [...]
Why take the trouble to open up your software to third-party add-ons through an API? Revenue, exposure, empire-building, and maybe now add to that list “API extrapreneurialism”. When you harvest the talent of outside programmers to improve and extend your product, sometimes the logical result is to purchase the company that took the [...]





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