AtTask, cloud-based work management provider, and WebDAM, digital asset management provider, announced their strategic partnership today. Both companies will integrate the other’s functionality to existing platforms to expand marketing-focused technologies. The AtTask Marketing Cloud will now offer WebDAM’s digital asset management and brand management functionality. Additionally, WebDAM’s digital asset management users will have AtTask’s full project management functionality.
A trend is starting to emerge: Advanced technologies are being made available first as cloud services that organizations can invoke easily via an API, rather than having to figure out how to deploy and master themselves. The latest example of that trend is a cloud service from AlchemyAPI that takes advantage of machine learning and computer vision technologies to allow publishers and providers of ad networks to more easily monetize content.
BoomTown, online marketing system for real estate professionals, has announced its first API integration with a third party lead generation source. BoomTown has partnered with Zillow to integrate lead information from Zillow’s Premier Agent system directly into BoomTown’s intelligent CRM platform.
Successful Twitter engagement is generally measured with the simple goal of gaining a high follower count, but true engagement doesn’t end with a follow-back—that is just the beginning. What you really need for success on Twitter is an ongoing conversation with like-minded individuals, folks who will provide informed feedback on your tweets, introduce you to their friends on Twitter who share your opinions and help spread your messages. This series of articles on engagement programming will show you how to use Twitter API 1.1 to move from simply following to truly engaging on Twitter.
The new Public Insight Network API from American Public Media aims to help journalists and media outlets more easily connect with community sources when drafting news content based on local issues.
In a press release on 11 March 2013, Message Bus announced that its Message Bus Platform is now available for integration via Zapier’s drag and drop API integration capabilities. This is exciting news for anyone trying to create efficient integrations and workflows that make sense for business but don’t come with the associated efforts, long lead times and costs that custom API work entails.
iDreamBooks, book review aggregator, deems itself the “rottentomatoes.com for books.” iDreamBooks searches reviews across media outlets and compiles the data to a single, comprehensive repository of review. iDreamBooks offers developers access to the reviews through the iDreamBooks API.
Mobile apps search engine Mimvi has announced a partnership with API marketplace Mashape that will allow the Mimvi API to be marketed, monetized, and distributed through Mashape’s marketplace. Mimvi aims to put its world-class tools in the hands of developers across the globe and empower users to better serve consumer needs.
Singly has announced the open beta of its app connection platform. The platform consists of two main components (i.e. the App Fabric SDK and the Data Fabric infrastructure). The App Fabric simplifies social data sharing and shortens time to enable functionality such as friend finding and login across multiple apps. The Data Fabric allows developers to integrate features like synching, data querying, intelligent indexing, instant push, archiving, and more.
Stanford University’s Highwire Press API is SOAP-based and uses a SUSHI protocol to issue COUNTER (Counting Online Usage of NeTworked Electronic Resources) reports. The API aims to help its partner groups, of librarians, researchers and publishers in the scholarly community publish, manage content, communicate and network more easily. Hosting over 1700 journals, books and other publications, HighWire provides a publishing platform that earned it recognition in EContent magazine as one of the top 100 companies in the digital content industry.