With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That’s where Vizu and its Vizu API comes in – a tool for gathering real-time information about online customers and audiences.
A lot of the things we do and the decisions we make on a daily basis can be affected by the weather. For businesses, understanding weather patterns and how they affect things like attendance, foot traffic, viewership and sales, can have a definite impact on the bottom line. Weather Source is a service that provides extensive weather data and other solutions aimed at helping businesses improve business performance. Weather Source also provides the Weather Source API that allows this data to be integrated with other applications where needed.
It’s all well and good having a beautifully designed website with all the bells and whistles, but if it never comes up in a search or no-one even lands on it, it’s really just wasting valuable cyber space. Web analytics platforms help to provide insight as to what kind of traffic a website is actually getting, and in turn, helps website owners or developers to make any necessary adjustments to increase traffic and user interaction. Positionly is one of these web analytics platforms. Positionly also provides the Positionly API that makes this functionality available to developers who may want to integrate it with other applications.
Myna specializes in A/B testing of websites, using multi armed bandit algorithms to learn on the fly. This means fewer page views are required for testing, which means faster learning, faster ROI. The result, Myna says, is increased conversions. The RESTful Myna API returns JSON and JSONP responses. It uses basic access authentication. On the API website it shows how to implement the API in HTML, Javascript and other languages, as well as how experiments are identified by UUIDs (universally unique identifiers), which show up on your testing dashboard and are needed by the API.
Understanding the usage of your publications used to be easy: if it’s a book, count the sales. A magazine? Count the subscriptions. An article–count the circulation of the hosting publication. If you’re a librarian, just look at how many times it was checked out. For impact, count citations. The digital universe requires new tools to measure these and the Scholarly IQ API is Scholarly’s app for putting them right into your application. Scholarly IQ uses SUSHI to harvest COUNTER usage statistics.
Last night two presidential candidates fought it out for the second debate before the 2012 election. Today, voters ask the natural question: who won the debate? As usual, the answer depends on who is asked. One side of the media reports that Romney won. Not shockingly, the other side boasts that Obama won. What if we could rely on technology to provide an unbiased, objective report on the outcome of the debate? Introducing ReConstitution 2012 (created by a partnership between SoSo Limited, Vice, and Intel’s The Creator’s Project)
The Internet thrives on a variety of content–from cat pictures to blog posts–and a multitude of access methods, from APIs to telegrams. But none of it would exist without electricity powering all those clients, servers, and the network equipment in between. Now, the U.S. Energy Information Administration (EIA) has released an API detailing how and where American electric power is generated, sold, and used.
Dave Concannon and Charlie von Metzradt, co-founders of MetricFire, live in different parts of the world (Dave is in California and Charlie lives in Ireland), but collaborate on a mission to provide quality application metrics. The MetricFire API is one of the tools that the company offers for data transmission.
A year ago we asked who belongs to the API billionaires club and listed several APIs that can count their API requests in the billions. Now there are many more API billionaires serving billions of requests every month. There is also a class of eight companies that are serving in the billions every single day, as shown in ProgrammableWeb Founder John Musser’s talk today at Glue.
New York start-up Digital Brand Mine has released an API-driven analytics tool dubbed Megalytic that aggregates web performance data from diverse sources into a single, brand-centric platform.
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