Unbabel Combines Machine and Human Translation

Patricio Robles, February 11th, 2014

For many companies, translation is seen as an either-or proposition: Either you have humans performing translations, or you accept what a machine provides. But a Portugal-based start-up called Unbabel thinks it can provide better translations more cost-efficiently by offering the best of both worlds.

Google Cast SDK Brings Mobile and Web Apps to Your TV

Romin Irani, February 5th, 2014

Chromecast, the $35 device from Google that allows you to stream content from your mobile phone to your TV, has announced the release of a publicly available Google Cast SDK that allows developers to plug in support for casting content from their mobile and Web applications onto their TV screens. By encouraging developers to integrate Google Cast SDK support into their apps, Google is likely to change our interaction with TV in more ways than we can imagine.

NFL.com Calls Fantasy Football API Play

Michael Vizard, January 31st, 2014

Fantasy football leagues have added a new dimension to watching National Football League (NFL) games. In fact, fantasy football has become so popular that NFL.com is applying its considerable online resources to make sure that fantasy football is played on its own site rather than on any of a hundred others.

How Ad & PR Agencies Are Getting On Board with APIs

Mark Boyd, December 23rd, 2013

This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand’s story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.

Twitter Engagement Part 3: Identifying Influencers and Leads for Engagement

Guest Author, November 20th, 2013

TwitterOnce you start collecting tweets and users in a relational database as described in my previous post, you have the power of SQL queries to identify the best targets for engagement.

Twitter Engagement Part 2: Collecting Tweets and Users

Guest Author, November 19th, 2013

TwitterControlling a local database is vital for collecting tweets and users from the Twitter API. Once this is accomplished, you no longer have to worry about rate limits, API reliability or speed of access. I do most of my work with MySQL, but any server-based database can be used—even a flat file in CSV format is a viable solution for minimal storage needs.

Bitcasa Launches Developer Program and Secure Storage API

Janet Wagner, November 19th, 2013

BitcasaBitcasa, a leading provider of secure infinite storage across all devices and digital file sharing, has just announced the launch of the company’s new developer program accompanied by the release of the brand new Bitcasa Secure Storage API. Bitcasa provided developers an exclusive sneak preview of the new API at the recent Samsung Developers Conference in San Francisco.

Twitter Engagement Part 1: Moving Beyond Bulk Following

Guest Author, November 18th, 2013

TwitterSuccessful Twitter engagement is generally measured with the simple goal of gaining a high follower count, but true engagement doesn’t end with a follow-back—that is just the beginning. What you really need for success on Twitter is an ongoing conversation with like-minded individuals, folks who will provide informed feedback on your tweets, introduce you to their friends on Twitter who share your opinions and help spread your messages. This series of articles on engagement programming will show you how to use Twitter API 1.1 to move from simply following to truly engaging on Twitter.

Lessons from the Public Media Platform: Kristin Calhoun Keynote at API Strategy and Practice

Mark Boyd, October 25th, 2013

Traditional media is going through a major upheaval at present, with paywalls proving an ineffective business model, Amazon chief Bezos buying the Washington Post, viral masters BuzzFeed promising to invest their revenue in investigate reporting, and Netflix overtaking traditional paid cable like HBO in revenue generation. At API Strategy and Practice, Kristin Calhoun from the Public Media Platform talks about how public media partners are using APIs to prepare for the changing landscape.

Facebook’s New Keyword Insights API: Media and Market Reactions

Mark Boyd, September 12th, 2013

A new Facebook Keyword Insights API has been made available to a select range of media partners in the United States, allowing registered developers to create finer-grain, real-time data analysis of popular reactions to the latest news, sport and pop culture stories.

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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.