When it comes to mobile computing IT organizations basically have two choices. They can either try to extend their existing applications to support mobile computing access or they can develop applications from the ground up that are truly optimized for mobile computing.
Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
InviteBox, social referral program, allows merchants, bloggers, developers (and anybody else with a web presence) to refer friends and customers to recommended products. Users can take advantage of pre-determined referral offers (e.g. coupons, promo codes, free products, cash incentives, etc.) or create custom incentive programs. InviteBox offers all the needed moving parts from creating the referral program to implementation, and the analytics to measure success. Users can simply insert a widget into a website or utilize the Reward Callback API.
There’s a major shift under way in terms of how applications are being developed for the enterprise and the cloud. With the rise of more powerful multicore processors and relatively inexpensive Flash memory, more application logic is running in memory than ever. In fact, the line between the database and application logic running in memory is starting to blur.