More and more companies are devoting more and more of their advertising budgets to digital channels such as search, social, and mobile. And for good reason: In many if not most cases, you can’t effectively reach your customers if you ignore the digital channels that are used on a daily basis by countless individuals.
It’s hard to get excited about developing applications if there’s no payoff for your efforts. That’s the general consensus arising among makers of Windows Phone applications, who are dissatisfied with the poor sell through of advertisements. With no money coming in from ads, some developers say they’ll have to start charging for their apps – or quit supporting Windows Phone.
Google Cloud Platform continues to roll out consistent updates to its App Engine platform-as-a-service (PaaS). Its latest release, version 1.9.0, makes available App Engine Modules, which aims to help developers break their applications into logical components to bring significant efficiency to both cost and performance. The update also includes a MapReduce library for Java and several PHP Runtime improvements.
Google Cloud Platform continues to roll out features at a pace that was previously seen from Amazon Web Services — the undisputed leader in the Infrastructure-as-a-Service (IaaS) space — with which it is competing head on. The last two weeks have seen a series of announcements that includes Cloud SQL going to Generally Available (GA) status, developer workshops planned across the EMEA region, and a high-profile event in March to announce significant updates to the platform.
In a previous post I covered six great ways to engage your API community. It was based on seeing thousands of APIs—some that received developer attention and some that fell flat. Now I have dug into ProgrammableWeb’s directory to find the features that really seem to make a difference. Comparing the top 100 APIs to the rest of the pack, it’s clear that community support is a huge differentiator.
For many companies, translation is seen as an either-or proposition: Either you have humans performing translations, or you accept what a machine provides. But a Portugal-based start-up called Unbabel thinks it can provide better translations more cost-efficiently by offering the best of both worlds.
Oscar-nominated film Her would have us believe that in the future we may fall in love with our operating systems. Or at the very least, it shows a much more fluid interaction with technology. Through mostly a speech interface, people are able to read email, search and view photos. Merge this with the Internet of Things that is taking over our present and you can see the power of APIs that speak your language.
Chromecast, the $35 device from Google that allows you to stream content from your mobile phone to your TV, has announced the release of a publicly available Google Cast SDK that allows developers to plug in support for casting content from their mobile and Web applications onto their TV screens. By encouraging developers to integrate Google Cast SDK support into their apps, Google is likely to change our interaction with TV in more ways than we can imagine.
As a concept, quantum computing is one of those topics that generates far more debate than actual usage. Not only are there quarrels about the applicability of different types of approaches to quantum computing; there’s still a fair amount of debate over whether quantum computing applications will prove to be all that much faster than conventional computing applications.
Venstar, a thermostat and energy management system supplier, announced this week that it has added a built-in JSON REST API to its ColorTouch touch screen residential and commercial thermostats.