Remember when Mark Zuckerberg blamed the problematic old Facebook mobile app–dubbed “freakishly slow” by some–on “betting too much on HTML 5?” So does backend-as-a-service (BAAS) provider Sencha, and to rebut Zuckerberg’s assertion that using HTML5 was “one of [Facebook's] biggest mistakes,” Sencha built its own mobile webapp, Fastbook, to demonstrate that HTML5 is ready for prime time.
Moxie Software has released Engage+,”the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data.” Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook’s social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Expion, a Social Media Management System (SMMS) company, specializes in helping companies manage their brand images on social networks, from Facebook to Youtube to Twitter, often relying on partners’ APIs to pull of some of their more interesting feats. Most recently, it was chosen by Google as a Google Plus API partner for the brand-focused Pages feature.
As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API’s website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.
Facebook made a few announcements in this weeks platform updates blog post which included the introduction of new Insights on mobile devices, a new tool to download daily payment reports and an update to the Facebook SDK 3.0 Beta for Android.
After last week’s flurry of activity we’ve got some new management role openings this week from Facebook and Mashery.
What happens when women combine their love of sports with their love of technology? ESPN plans to find out this weekend, at the espnW Hack Day supporting its ESPN API and held on the Stanford University campus. And if you don’t think women love sports or technology, you need to think again.
Facebook has announced the release of the Facebook SDK 3.0 Beta for Android and the launch of the new Android Developer Center. This latest release of the SDK for Android is what Facebook is calling the “biggest overhaul of our Android SDK so far.”
The Facebook Wall has fallen. Actually, didn’t the social network lose the “wall” when it launched Timeline last year? Nevertheless, the Facebook API still had access to post updates (assuming the user gave the app permission). Effective immediately, Facebook is removing access to the writable wall, pointing developers to two alternatives that lead to less spammy outcomes.
Facebook has updated the Facebook SDK 3.1 for iOS, adding the ability to integrate Facebook in iOS 6 as well as other new features. Apple has added several new native features in iOS 6 including Auth dialog and view controller (share dialog). The Facebook SDK supports the use of these APIs.