As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API’s website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.
Facebook made a few announcements in this weeks platform updates blog post which included the introduction of new Insights on mobile devices, a new tool to download daily payment reports and an update to the Facebook SDK 3.0 Beta for Android.
After last week’s flurry of activity we’ve got some new management role openings this week from Facebook and Mashery.
What happens when women combine their love of sports with their love of technology? ESPN plans to find out this weekend, at the espnW Hack Day supporting its ESPN API and held on the Stanford University campus. And if you don’t think women love sports or technology, you need to think again.
Facebook has announced the release of the Facebook SDK 3.0 Beta for Android and the launch of the new Android Developer Center. This latest release of the SDK for Android is what Facebook is calling the “biggest overhaul of our Android SDK so far.”
The Facebook Wall has fallen. Actually, didn’t the social network lose the “wall” when it launched Timeline last year? Nevertheless, the Facebook API still had access to post updates (assuming the user gave the app permission). Effective immediately, Facebook is removing access to the writable wall, pointing developers to two alternatives that lead to less spammy outcomes.
Facebook has updated the Facebook SDK 3.1 for iOS, adding the ability to integrate Facebook in iOS 6 as well as other new features. Apple has added several new native features in iOS 6 including Auth dialog and view controller (share dialog). The Facebook SDK supports the use of these APIs.
Last week Facebook rolled out several platform updates pertaining to Authentication, Social Plugins and the Graph API. Several key features were added to the platform; introduction of a new access token API endpoint, the launch of the Shared Activity Plugin and real-time update settings were added to the App Dashboard.
There’s an e-commerce revolution coming that will further blur the boundaries that have traditionally existed between buyers and sellers. 
That’s not necessarily a bad thing, but it may take some getting used to in terms of its potential impact on the relationships people have with one another on social networks.
Facebook has launched a beta version of the new Notifications API for apps on Facebook.com that gives developers the ability to send custom notifications to existing users of their applications.
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