In a perfect example of how APIs can enhance an application to make it more useful and productive, Facebook announced it is integrating OpenTable in its mobile app. If you are a Facebook user, you can now book reservations on your mobile phone via a restaurant’s Facebook page, without leaving to go to another application.
You are a major brand wanting to advertise. Do you: A) hire an advertising agency and pay big bucks for photo shoots, or B) crowdsource images from your fan base for free? The Olapic API integrates answer B into other apps.
Grabyo recently opened its doors as a TV clip sharing service. Alongside its go to market lies the Grabyo API that allows developers to integrate Grabyo functionality with third party apps and sites. Grabyo describes itself as “the ultimate second screen experience.”
As Facebook is one of the major players and MessageMe is a new kid on the block, you would expect that the latter would be intimidated, if not crushed, by any direct attack from the social giant. In this case, it doesn’t seem to be so. Despite Facebook recently cutting off MessageMe’s access to the Facebook Friend Graph, the newcomer has since grown in popularity and managed to raise $1.9 million.
Facebook has made several recent announcements including the enabling of API error notifications in the Facebook Developer Alerts tool, a new video channel for developers and the first Developers Live event to take place on February 19th.
I thought the social network space was filled up by the likes of Facebook, Twitter, Google+, kind of like how online bookstores have been dominated by companies led by Amazon. Sure, there are new social network competitors, but we grok the beast. But just when LinkedIn seemed to define the boundaries of social networking, Instagram comes out of nowhere and suddenly we understand less than we thought. Far from set in its ways, of social networking is being rocked by waves of game changers. In an article in Fortune, HootSuite CEO Ryan Holmes serves up 7 contenders to watch in 2013.
More often than not all it takes to start a revolution is somebody who is angry enough to change the status quo. Ever since the dawn of social media sites the predominant business model has been variations of the walled garden approach to content originally pioneered by America Online (AOL). Today that walled garden approach manifests itself in the form of APIs that have been locked down by social media sites such as Facebook and Twitter.
Shoutlet, enterprise social marketing platform, has added a contact form API to its plethora of social media services. The API allows developers to gather contact information (e.g. data from an online sign up form) and automatically update the Shoutlet contact database with the pertinent information.
Facebook has just launched Flexible Sentences, a new feature that provides Facebook app developers the ability to control how Open Graph stories appear in Facebook Timelines.
The world’s largest social network gets a bad rap for changes to its Facebook API. Developers complain that their apps break and even called it the most broken API in a survey. Yet the company has worked to change that and today vowed to only announce “breaking changes” every quarter. You’ll only need to scramble to fix your app four times per year.