This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand’s story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.
We have covered Web scraping before. As the amount of data that can be captured from the web increases, developers increasingly need a way to handle huge quantities of data downloads from the internet, both structured as well as unstructured. The basic underlying problem in creating custom scrapers is that websites often differ in the basic variety of formats, so a scraper that runs smoothly on some websites may return junk results on other websites.
The adoption of REST as the predominant method to build public APIs has over-shadowed any other API technology or approach in recent years. Although several alternatives (mainly SOAP) are still (very) prevalent in the enterprise, the early adopters of the API movement have taken a definitive stance against them and opted for REST as their approach and JSON as their preferred message format.
Stats iOS is a service that focuses on extended statistics of Apple’s App Store. Here is an interview with Igor Korsakov, co-founder of this interesting API startup. In this free wheeling interview Igor introduces us to “grey” App Store Search Engine Optimization. The idea is SEO extended to Apple App Store results.
As pharmacy retail giant Walgreens has announced a new revenue sharing program that rewards in-app developers using its QuickPrints API with a bigger slice of the customer pie, we take a closer look at the business model behind the API.
Today at The Ultimate Developer Event, Chad Pytel is leading a workshop on building client-side web applications with Backbone.js and CoffeeScript. Chad is CEO of thoughtbot, a web and mobile design & development firm that has locations across the globe.
In Part 1 of our four-part look at the developer experience and business-to-developer (B2D) marketing strategies, we reviewed the toe-dipping exercise of gauging developer interest in an API and how to use a landing page signup to better define potential developer segments — or personas — who may need access to a business’ data assets via an API. In Part 2, we look at how two web services businesses, Unbounce and Wordtracker, have managed a private beta release of their APIs.
Last week, the social posting site Buffer had both their database of access tokens and their OAuth client secrets compromised by attacks on Github and MongoDB. Buffer uses Github to store their client_secret in source code and MongoDB to store their access tokens.
In our continuing focus on Analytics APIs that help enterprises come closer to the customer by easier integration through APIs, here is an interview with José Luis Martinez of Textalytics. Textalytics is a brand by Daedalus, a Spanish SME that has been working in the field of natural language processing since 1998.
We have covered Machine Learning APIs before, including BigML.com, Algorithms.io and others. We now continuing the series in an interview with Simon Chan of Prediction.io which aims to further bring machine learning closer to the common man, in an easier interface. PredictionIO is an open source machine learning server for software developers to create predictive features, such as personalization, recommendation and content discovery.