Earlier this year, Google informed the world of its API go to market strategy surrounding Project Glass. Google has initiated its strategy with a private beta for the API, as well as an API name: Google Mirror API. The Mirror API, now in beta, will allow developers to create experiences for Google Glass. Google gave a live demonstration and overview of Project Glass and the Mirror API at SXSW.
“The biggest API playground in the world,” API Mashups, has announced its fifth API Mashup Contest. If you have created a mashup and need investors, PR, or mentors; submit your mashup to the contest team by May 31, 2013. The API Mashup team has revamped its webiste, expanded its user and advisory bases, and is excited to review the innovative mashups that are submitted over the next few months.
Google AppEngine team continues to roll out regularly releases with the latest version 1.7.6 bringing notable enhancements on both Administration and Development features. The feature sees the notable improvements around billing for paid applications and a complete overhaul of the local Dev Server available for Python.
Spotify has just added the Spotify Web API to Mashape, a popular marketplace where cloud APIs can be distributed, monetized, managed and consumed. Developers can use the Spotify API to search and display data such as albums, artists and music tracks from Spotify’s vast music database.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there’s roughly one really important development in social marketing per year, citing Facebook’s application development platform launched in 2007 as an early example. His pick for this year’s model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
Appy Pie, cloud based mobile apps builder, has announced the inclusion of two new music APIs for its Do-it-Yourself mobile application platform. Integration with the SoundCloud and Beatport APIs will allow users to access their music libraries remotely without consuming mobile device memory.
In a press release on 11 March 2013, Message Bus announced that its Message Bus Platform is now available for integration via Zapier’s drag and drop API integration capabilities. This is exciting news for anyone trying to create efficient integrations and workflows that make sense for business but don’t come with the associated efforts, long lead times and costs that custom API work entails.
Prosper, America’s first peer-to-peer lending marketplace, launched a new set of API services that enable lenders to develop tools that enhance the ability to reach investment goals. The API provides over 550 data points that lenders can use to evaluate investment opportunities. Propser expects users to integrate the Prosper API into existing tools or build new tools based on the API and its underlying data set.
Deezer, a web-based music streaming service company based in Paris, France, has announced the launch of an affiliate program for developers along with upgrades to the Deezer API.
Shapeways, 3D printing company, officially released the Shapeways API to inspire new apps specifically aimed at the 3D printing space. Shapeways hopes that the API (and accompanying developer portal) will help bring 3D printing into everyday use. Although 3D printing has developed into a profitable business for many 3D printer owners, it has yet to become mainstream.
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