Money, Ads, and Maps: Is Mapvertising the Key to Monetizing Mashups?

Andres Ferrate, August 21st, 2008

As the various offerings by mapping API providers continue to mature, new opportunities have emerged for would-be advertisers and map mashup developers to tap into the ability to include advertising directly on a map. In addition to providing a wealth of information and spatial context, mapping APIs have the potential to serve as an additional venue for advertising.

292 Flickr Mashups

John Musser, December 18th, 2007

The Flickr API continues to be one of the most popular Web 2.0 APIs and with a flurry of new photo mashups here lately, we now have 292 Flickr mashups listed. Overall they run a very wide range of creative applications, here are three of the most recent entries:

flickrbackup: A Java-based Flickr backup utility that [...]

Man on the Street Video: What’s a Mashup?

John Musser, December 4th, 2007

At last month’s Mashup Camp Europe over in Dublin, Ireland the Yahoo Developer Network (YDN) team of Chad Dickerson and Tom Hughes-Croucher brought along their Y! video cam and journeyed out to see if they could get Dublin’s citizens and visitors to answer the question “What’s a mashup?”. From the dry delivery to the semi-censored [...]

Can an API Steal Data?

John Musser, October 9th, 2007

In a very lively forum thread over at Flickr there’s a discussion/debate about the Flickr API, data ownership, copyright, and mashups. In a nutshell, a Flickr member, Austen Haines, noticed that some of his photos were appearing in the mashup Adactio Elsewhere even though he had flagged them All Rights Reserved (ARR). The mashup developer, [...]

Mashup Acquired by The Weather Channel

John Musser, September 12th, 2007
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Demonstrating that a sufficiently talented solo mashup developer can succeed in building an application worthy of purchase by a major corporation, David Schorr’s terrific Weatherbonk was aqcuired by The Weather Channel Interactive yesterday. The mashup does a great job of integrating disparate sources like weather and traffic cams, news reports, multiple data sources, and historical [...]

Twitter API Traffic is 10x Twitter’s Site

John Musser, September 10th, 2007
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In a very interesting interview with Twitter co-founder Biz Stone, Sean Ammirati at Read/WriteTalk asks some good questions about the role of the the Twitter API in their success and plans going forward. Two things that jumps out is that Biz’s comment that the API has 10x the traffic of the website and that of [...]

Monetize Your Google Maps

John Musser, August 3rd, 2007

In a somewhat quiet but noteworthy move the Google Maps API now gives developers an officially sanctioned way to overlay advertisements directly onto their maps. And share the revenue. This was announced by Google’s Pamela Fox in the maps API newsgroup. You access this new functionality through an API object named GAdsManager (see the reference [...]

Beware Mashup Spam

John Musser, July 31st, 2007

In an interesting, perhaps inevitable, twist on maps mashups it looks like some companies have started using mass uploads to Google Maps to generate business. Using new variations on classic spammer techniques they get their companies to show up more often in Google’s results. How? In cases cited on SearchEnginewatch and by Mike Blumenthal they’re [...]

Digg Mashup Contest Winners

John Musser, June 27th, 2007

Digg has announced the winners of the Digg API Visualization Contest. You can read about them here on Digg. Ten finalists were selected by the contest team and then Digg community members used their diggs to vote for the winners. The winner? Digg City, shows the 10 newest popular stories. The more popular the story [...]

Craigslist Blocks Mashup Listpic

John Musser, June 18th, 2007
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In another dust-up over a mashup taking data by screen-scraping, the classifieds listings giant Craigslist has blocked access to its site from Listpic, a useful mashup that enhances Craigslist listings by adding-in associated photos. If you check our existing Listpic mashup profile you can see it has been a very popular application and is 5-star [...]

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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.