LaunchPad Recruits has an extremely simple and clear business plan, and therefore a potentially powerful one. It aims to help companies sift through job applicants faster by supplying video interviews of those applying. Employers can watch the video of them responding to questions, and look at a resume before deciding on a face to face meeting. Have you ever been hiring, only to start an interview based on a prospect’s resume and find instantly that the person is not a good match? You can end up wading through an interview, looking in vain for ways to end it early. (See graphic.) The LaunchPad Recruits REST API aims to avoid this by having candidates answer the employer’s questions on video before any face to face meeting takes place.
The internet is full of videos that teach how to use complex software, like Photoshop or Final Cut Pro. Why not use the same technique for teaching how to use an API? Younger developers, who grew up in the age of these video tutorials, find this format especially useful. These types of videos do not have to have high production costs – they simply require screen capture and voice-over.
You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note–especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under “gift” in our API directory, but this could be the first to offer a “social video” twist to the topic.
Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That’s where Vidyard comes in. It’s a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
In a bid for a larger chunk of the unified communications market, CounterPath announced an API for its Bria for Windows communications platform. The Vancouver company produces softphones, which allow users to make Internet phone calls (think Skype and Google Voice) from a computer or a mobile device. Although a relatively small player in the market, Counterpath has a respectable 10 million downloads of its client. Its client consists of X-lite, free, and Bria for commercial use. Bria offers voice and video over fixed, mobile and WiFi networks. It’s ability to automatically switch to WiFi, allows users to stay connected while saving money.
TranscribeMe and MindSwarms, two San Francisco based technology start-ups, have announced that the companies have formed a partnership to provide consumer insights through speech processing of video content and to provide searchable and shareable video consumer feedback.
Keek, social video network, recently announced the release of the Keek API. Alongside the API launch, Keek established a developer portal that includes tools and resources to assist developers in integrating Keek with third party applications. The Keek API grants developers access to public keeks (i.e. 36 second video updates), search, user profiles, klusters, and more.
Vidyo’s VidyoConferencing 3.0 is a major release including a new desktop conferencing system, a sharing and collaboration system, and two new room system form factors. One of the most interesting features is Vidyoweb that works in browsers to include users of IM clients such as Skype and Google and streamlined experience for guest users on the system.
At its very core, Framebase constitutes an API for video. The Framebase API enables developers to easily add video to an application without the hassles that usually accompany video. Whether an app needs to record, play, or upload a video; Framebase empowers apps with attractive video capabilities. The Framebase team created Framebase purely out of personal frustration with adding and maintaining video within other apps. Accordingly the team created Framebase: “Framebase is programmatic video.”
Quick: name that huge search engine you use a lot that starts with G but isn’t…Google. (Hint: it’s a wholly owned subsidiary of Sony.) Right. It’s Gracenote, the folks who help you identify all those tracks in your music library. Okay, it’s not exactly a search engine in the conventional sense. But it does have 130 million tracks and TV listings across 28 countries. And it handles 15 billion queries a month. We’ve covered Gracenote’s earlier APIs in a previous column.