You follow me, I follow you. If you want to do that on Twitter from now on, you’ll have to do it manually because among recent updates to its developer guidelines, the microblogger put an axe to auto follow. In other news, Twitter loosened up its display requirements.
In February, Twitter debuted its Ads API as a way for partners to integrate Twitter advertising management into their products. Twitter took baby steps in launching the program, initially giving only a handful of partners access to the API. Six months later, however, the microblogger has announced six new partners: Kenshoo Social, Optimal, SocialCode, SocialFlow, Unified and Voxsup.
Grabyo recently opened its doors as a TV clip sharing service. Alongside its go to market lies the Grabyo API that allows developers to integrate Grabyo functionality with third party apps and sites. Grabyo describes itself as “the ultimate second screen experience.”
Attending a Twitter Chat is akin to attending an online cocktail party. It happens when a lot of people, all using the same hashtags, Tweet on the same topic. The chats happen at a scheduled time and often repeat every week or biweekly. The events have become a popular tool for social media managers wanting to build their brand.
This week Twitter finally laid to rest the older version of the Twitter API, requiring clients to use v1.1 moving forward. With the change comes tightened restrictions that spell the end for a handful of apps, including TweetDeck for Android, iOS, and Adobe Air along with SilverBird, and DestroyTwitter.
Some Twitter users may have, at some point, had the need to share a conversation or a string of tweets with other people, and would have been left frustrated with the discovery that there wasn’t really a way to do that. This was the very frustration that fuelled the creation of TweetVue; a tool that makes it possible to share Twitter conversations with other people. In addition, TweetVue’s API gives developers access to this data, allowing them to access and share these conversations.
Good news for developers who are migrating to the Twitter API version 1.1. They now have until June 11 to make the transition. After that, it’s lights out for any application still running on v1. The original retirement date for v1 was May 7, but Twitter postponed that date to accommodate more blackout testing.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there’s roughly one really important development in social marketing per year, citing Facebook’s application development platform launched in 2007 as an early example. His pick for this year’s model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
I thought the social network space was filled up by the likes of Facebook, Twitter, Google+, kind of like how online bookstores have been dominated by companies led by Amazon. Sure, there are new social network competitors, but we grok the beast. But just when LinkedIn seemed to define the boundaries of social networking, Instagram comes out of nowhere and suddenly we understand less than we thought. Far from set in its ways, of social networking is being rocked by waves of game changers. In an article in Fortune, HootSuite CEO Ryan Holmes serves up 7 contenders to watch in 2013.