APIs serve up a lot of valuable data and resources, but the most valuable API currency right now is social data, and specifically public data from Twitter. APIs are essential in not just accessing this social data, but also delivering meaning extracted from this firehose of social data.
New York start-up Digital Brand Mine has released an API-driven analytics tool dubbed Megalytic that aggregates web performance data from diverse sources into a single, brand-centric platform.
Chirpify is a new e-commerce company that “turns Tweets into transactions.” Where businesses were only able to market and communicate messages to their Twitter 
followers in the past, Chirpify allows customers to instantly make purchases by Tweeting words such as “buy”, “pay”, or “donate” back to the business.
As interest in cloud storage goes mainstream, Cloudinary offers a cloud-based solution for storing, processing and delivering web assets with special emphasis on website image processing and delivery, which can be accessed through the Cloudinary API.
Infographics have played an increasingly visible role in communicating complex analytic data in an easy-to-digest way. Until recently infographics were hand-crafted by graphic designers with a special interest and ability in data communications. Visual.ly has made a name for itself by authoring web-based data visualization applications that can be customized and populated on an individual level.
Berlin start-up Readmill, is providing a platform for eBooks that connects readers regardless of what platform they are using. Readmill’s core offering is a free bookreader that competes head to head with Amazon’s and Apple’s offerings. Unlike other eReaders, Readmill is based on a device-neutral, API-driven platform that integrates social recommendations, annotations and geolocation services.
“Get rewarded for being social” is the slogan of PeerPerks, a new service recently launched by social media influence ranker PeerIndex. Less than a month after PeerIndex has extended its offering by providing insights into the topical influence of a user, PeerPerks is the next step of the company to make “social influence” an actual good.
California-based Zurb is turning the dry science of usability on its head by using Twitter and Facebook APIs to socialize user testing.
User testing has long been the domain of usability experts who utilize carefully controlled focus groups, panels and one-on-one interviews to assess software and websites. Zurb’s suite of socially connected testing products let anyone quickly and easily create a test and gather insights from Twitter followers and Facebook friends.
Users of the Buffer app and Buffer API can now schedule status updates to LinkedIn, in addition to Twitter and Facebook, from a single publishing interface. Buffer, the web-based service that allows its users to write tweets and status updates ahead of time and then schedule their posts throughout the day, has extended its service to include the professional networking platform LinkedIn.
Despite reports to the contrary, two public statements from Twitter say there is no advertising API to auto-post Twitter ads, otherwise known as promoted tweets. The rumored tool would allow high volume advertisers to programmatically create campaigns. An API is a great way for a platform to scale its advertising operations, as we’ve seen with the Facebook Ads API, which launched with the Facebook Marketing Suite in August.
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