Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there’s roughly one really important development in social marketing per year, citing Facebook’s application development platform launched in 2007 as an early example. His pick for this year’s model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
I thought the social network space was filled up by the likes of Facebook, Twitter, Google+, kind of like how online bookstores have been dominated by companies led by Amazon. Sure, there are new social network competitors, but we grok the beast. But just when LinkedIn seemed to define the boundaries of social networking, Instagram comes out of nowhere and suddenly we understand less than we thought. Far from set in its ways, of social networking is being rocked by waves of game changers. In an article in Fortune, HootSuite CEO Ryan Holmes serves up 7 contenders to watch in 2013.
More often than not all it takes to start a revolution is somebody who is angry enough to change the status quo. Ever since the dawn of social media sites the predominant business model has been variations of the walled garden approach to content originally pioneered by America Online (AOL). Today that walled garden approach manifests itself in the form of APIs that have been locked down by social media sites such as Facebook and Twitter.
Expion, a Social Media Management System (SMMS) company, specializes in helping companies manage their brand images on social networks, from Facebook to Youtube to Twitter, often relying on partners’ APIs to pull of some of their more interesting feats. Most recently, it was chosen by Google as a Google Plus API partner for the brand-focused Pages feature.
As a developer, you can figure out how to make your program connect to Facebook, Twitter, SMS, and Email. Or you can use the Embarke API and connect just to Embarke, a messaging platform that connects you to them all. You can skip learning the specifics of how to connect to each of them. The REST API’s website has a five minute tutorial video on how to use this gateway to its developer tools for social communications.
What happens when women combine their love of sports with their love of technology? ESPN plans to find out this weekend, at the espnW Hack Day supporting its ESPN API and held on the Stanford University campus. And if you don’t think women love sports or technology, you need to think again.
A mobile app using the Google Analytics API ran into a really good problem to have. It got popular. The Analytiks app had enough users that it was frequently going beyond the 50K requests per day allotted to each developer. Each users has to authenticate, but then all share a single pool of requests. By contrast, the Twitter API’s per-user limit makes more sense.
Where were you when Hurricane Sandy hit, and what were you doing? If you’re like many other ProgrammableWeb readers, you weren’t watching news reports on TV–you were using social media to keep tabs on your friends and family, and taking advantage of the vast amounts of data available on the Internet to make sense of the situation. Below, a round-up of how Twitter and other online resources helped people get through the record-breaking “super storm.”