You can’t catch a fish without enticing bait. It’s a fact; incentive gets people to take action. When it comes to the web, every company wants to get potential customers or fans to interact with their brand and demonstrate loyalty, and the best way to do that is to offer users something exciting for their efforts. Push Entertainment is a service that offers a range of loyalty applications for consumer brands. The company also provides an API that allows developers access to this data.
In the densely populated world of social media, it can become difficult for businesses to identify who best to engage with in order to achieve what they need to on the web; it’s hard to tell the real experts and the influential from those who simply aren’t. Little Bird is a platform that exists to tackle this issue. The service provides tools that allow users to quickly identify and engage with the right experts in their relevant fields, and in so doing, take the necessary steps towards building that respected expert status themselves. Little Bird also provides the Little Bird API that allows developers to use this service and integrate it with other applications.
Gnip, a social media data aggregation platform and social media API, has announced that the company has added six new social data sources to the Gnip Enterprise Data Collector product. The six public APIs that have been added to the platform include bitly, Instagram, Reddit, Stack Overflow, Panaramio and Plurk.
Among the three largest social networking sites the most arcane to deal with from a developer perspective is LinkedIn. Now PeopleLinx is trying to prove there is a viable developer opportunity surrounding Linkedin APIs. The company, which just picked up an additional $3.2 million in financing, has developed an analytics application for LinkedIn that allows organizations to more easily ascertain what people are connected to what potential key accounts.
The power of social media is something that businesses have and are quickly catching on to, as the amount of valuable data available from this source can play a big part in big business decision making. Buzzboot is a service that aims to seize this valuable information and create a tool to help businesses achieve more. It’s a social media business platform that allows companies to retrieve, monitor, manage and evaluate relevant data from forums, blogs and social networks. Users can maximise this data mining extraction experience with the help of Buzzboot’s API.
As Facebook is one of the major players and MessageMe is a new kid on the block, you would expect that the latter would be intimidated, if not crushed, by any direct attack from the social giant. In this case, it doesn’t seem to be so. Despite Facebook recently cutting off MessageMe’s access to the Facebook Friend Graph, the newcomer has since grown in popularity and managed to raise $1.9 million.
Buyvite Group Pay, a social payment platform allowing multiple people to contribute to a single payment transaction, has announced the launch of the Private Label Group Payment API which allows social payment and cost splitting functionality to be added to e-commerce websites and applications.
Clubs and committees can often achieve a lot, but at times, the lack of transparency regarding transactions and administrative loose ends can end up costing more,and ultimately slow down any kind of momentum. That’s where a tool like TidyClub comes in. It’s a simple club administration platform that provides clubs, committees and organisations with features like project managing tools, administration tools and easy payment methods and tracking to effectively manage things. TidyClub also provides the TidyClub API that makes it possible for developers to integrate this functionality with other applications or create new ones.
Last month, ProgrammableWeb reported that HootSuite was one of five companies to partner with Twitter and has integrated the Twitter Ads API into a limited beta version of HootSuite Enterprise. This week, HootSuite announced the launch of the HootSuite Developer Program which offers developers the opportunity to create high quality social media apps using the HootSuite platform.