Buddy Media Unifies Social Marketing Data with New API

Eric Carter, May 21st, 2012

Buddy MediaWith Facebook’s IPO scheduled for the 18th this month, many are questioning the nearly $100 billion valuation. No one argues that individuals and companies of many shapes and sizes currently use facebook as a marketing tool. The argument boiling around Facebook is whether advertising on Facebook works.  Most social websites that drive revenue through selling ad space have proprietary tools that measure ROI. However, Buddy Media hopes to remove the “anarchy” of social media marketing and give deeper insight to advertising across multiple social media sites with its new unified social media API.


Finding Meaning in the Social Firehose

Kin Lane, May 17th, 2012

APIs serve up a lot of valuable data and resources, but the most valuable API currency right now is social data, and specifically public data from Twitter.  APIs are essential in not just accessing this social data, but also delivering meaning extracted from this firehose of social data.


Wishpot’s New API Framework Creates End-to-End Shopping Experience

Eric Carter, May 11th, 2012

Wishpot Social CommerceWishpot typically brings “lists” to mind. With Wishpot’s original service, users could create a single wish list from multiple sites. The service eliminated the need for a new list for every site in which a shopper was interested. Wishpot has now expanded the wish list experience into a full shopping experience with a new API framework that provides true social commerce (shopping/browsing through checkout from the same platform).


Involver Launches Groundbreaking Social Advertising Optimization API

Eric Carter, May 10th, 2012

Involver Engagement OptimizationInvolver launched its Engagement Optimization API last week (read the official release here). Partners are utilizing the API to “optimize their ad spend on social in the way they’ve been doing across the web for a long time.” Although advertising across social networks has been deployed for quite some time, advertisers have had limited tools to track engagement.  Facebook Insights is probably most commonly used to analyze social data. When users have required deeper analysis, the advertisers were forced to use highly custom integrations.


Fundraise.com Prefers a Responsive Design

Kevin Sundstrom, May 9th, 2012

Fundraise.comWhen Nate Drouin, the founder and CEO of Fundraise.com, first sat down with Dustin Dulginow of Atlas Venture he had already finished development of the Fundraise.com Iphone/Ipad applications (the Fundraise.com API came later). That lunch meeting must have gone well because Atlas Venture later became one of the investors that contributed to a $1.2 million round of seed money for the startup.


Higher, Faster, Klouter: Klout API v2 is coming

Sebastian Spier, April 23rd, 2012

KloutKlout is currently putting the finishing touches on a new version of its API. The company has started a private beta with selected partners, and ProgrammableWeb had the chance to catch an early glimpse of what is to come in this new Klout API.


The Chictopia API Proves APIs Are in Style

Kevin Sundstrom, April 18th, 2012

ChictopiaThe sales world is clearly undergoing a serious shift in the way that it operates. Brick and mortar retailers are forced to compete with online stores that can offer more aggressive pricing based on lower operational cost. In many retail sectors this has been obvious for some time; other sales arenas have been far more resistant to internet migration. This post will attempt to illustrate the significance of the Chictopia API to the fashion industries move to the internet.


Facebook to Expand Social Graph API to Include Places

Robert Egert, April 11th, 2012

Facebook GraphFacebook is planning to update its Open Graph API to enhance the ability of developers to integrate location-based data to user’s newsfeeds and posts. Facebook announced its intention to develop this feature at the Where 2012 Conference in San Francisco last week.


The Personality Graph and the Psycho-Social Web

Adam DuVander, March 27th, 2012

Whit.liThe friend graph lets developers explore connections between people. That’s not enough, according to a new service that debuted at SXSW. It uses the status updates, interests and other data–currently just from Facebook–to determine a personality type. Whit.li calls the resulting information the “psycho-social profile.” From that, developers can compare users for different types of compatibility using the Whit.li API. The service could potentially fuel a entire breed of “AirBNB for {blank}” type of apps, among other use cases.


Backplane Protocol Allows Social Widgets to Work Together

Kin Lane, March 26th, 2012

As a website owner, implementing social tools like sharing and commenting can be a pain. These JavaScript widgets each operate in their own space, without a common standard to follow, or guidelines for security and interoperability. From an end-user perspective each of these tools can require a separate login, before allowing me to interact or personalizing options for me–and even though multiple tools can be on the same page, they know nothing about each other, let alone share information with each other, creating very separate and siloed experiences.


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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.