How Ad & PR Agencies Are Getting On Board with APIs

Mark Boyd, December 23rd, 2013

This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand’s story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.


Path Expands API with 13 New Partners Including WordPress, Over and Strava

Amy Castor, August 14th, 2013

Path, the mobile-only social networking app that lets you share “moments” along the path of your life with a close circle of family and friends, announced it is adding 13 new API content partners, which will allow its users to share even more.


Today in APIs: Facebook’s Updated iOS App, Path Opens Up API to 13 New Partners and 8 New APIs

Greg Bates, August 13th, 2013

FacebookFacebook updates iOS app to include hashtags and more. Path adds 13 more partners to Nike. Plus: XiLi Mobile to use Google Maps for real estate app,  Active Network’s first public 24-hour “HACKTIVE”, and 8 new APIs.


35 Editing APIs: Aviary, Google Translator and Pho.to

Wendell Santos, July 9th, 2013

Aviary SuiteOur API directory now includes 35 editing APIs. The newest is the Touchcast API. The most popular, in terms of mashups, is the Aviary Suite API. We list 2 Aviary Suite mashups. Below you’ll find some more stats from the directory, including the entire list of editing APIs.


95 Sharing APIs: Box.net, Dropbox and Ipernity

Wendell Santos, May 21st, 2013

Box.netOur API directory now includes 95 sharing APIs. The newest is the Screenhero API. The most popular, in terms of mashups, is the Zillow API. We list 79 Box.net mashups. Below you’ll find some more stats from the directory, including the entire list of sharing APIs.


945 Social APIs: Twitter, Facebook and Delicious

Wendell Santos, January 16th, 2013

TwitterOur API directory now includes 945 social APIs. The newest is the SmartBots API. The most popular, in terms of mashups, is the Twitter API. We list [num] Twitter mashups. Below you’ll find some more stats from the directory, including the entire list of social APIs.


270 Video APIs: YouTube, Flickr and Skype

Wendell Santos, September 26th, 2012

YouTubeOur API directory now includes 270 video APIs. The newest is the WorldStream TV API. The most popular, in terms of mashups, is the YouTube API. We list 645 YouTube mashups. Below you’ll find some more stats from the directory, including the entire list of video APIs.


Popular Video-Sharing Service Viddy Launches Public API

Janet Wagner, August 8th, 2012

ViddyVideo-sharing service Viddy has just announced the launch of the Viddy API that will allow developers to build third party applications using the popular Viddy platform.


Today In APIs: Yfrog Social, Mobile BaaS, Twitter suspends Mobber and 9 New APIs

Romin Irani, August 3rd, 2012

TwitterYfrog founder launches new Social network. Mobile Backend as a Service gathering momentum. Twitter suspends online flashmob platform Mobber. Plus: Parsely launches API to empower Publishers websites, Gmail update is Improving Nexus 7 Support and 9 New APIs.


Today In APIs: Twilio Contest, Viddy announces public API, Mashape API Marketplace and 13 New APIs

Romin Irani, July 31st, 2012

TwilioWin a full conference pass to TwilioCon 2012. Viddy opens up its API. Mashape goes public with API Marketplace.Plus: Sunglass API Fuels CAD Connections, Facebook is rolling out an Instapaper-style ‘save it later’ feature and 13 New APIs.


Follow the PW team on Twitter

ProgrammableWeb
APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.