B2D Strategies Part 2: The Power of the Private Beta Release

Mark Boyd, November 8th, 2013

In Part 1 of our four-part look at the developer experience and business-to-developer (B2D) marketing strategies, we reviewed the toe-dipping exercise of gauging developer interest in an API and how to use a landing page signup to better define potential developer segments — or personas — who may need access to a business’ data assets via an API. In Part 2, we look at how two web services businesses, Unbounce and Wordtracker, have managed a private beta release of their APIs.


B2D Strategies Part 1: The ‘API Coming Soon’ Landing Page Trend

Mark Boyd, November 5th, 2013

It seems like somewhere between the 9,000 and 10,000 mark, API providers shifted their strategies even further toward providing a strong, sophisticated and appealing developer experience from initial contact on. In this four-part series, ProgrammableWeb looks at current practices in B2D from pre-release, through private beta, to API documentation and to ongoing developer engagement. Each article surveys current practitioners and includes a resource list for those wanting to step up their B2D game.


64 Website APIs: Edicy Site, Greencheck and Swiftype

Matthew Scott, October 28th, 2013

Google Page Speed OnlineOur API directory now includes 64 website APIs. The newest is the Page2Images API. The most popular, in terms of mashups, is the Google Page Speed Online API. We list 2 Google Page Speed Online API mashups .


Today in APIs: Digital Public Library Launch, Google Glass API Limits, and 20 New APIs

Greg Bates, April 22nd, 2013

Digital Public Library Launch. Google Glass API could be foggy. Plus: Disrupt NY Hackathon, the new open world of banking, and 20 new APIs.


111 New APIs: Pearson, EnClout and AirBNB

Wendell Santos, April 21st, 2013
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This week we had 111 new APIs added to our API directory including a form builder service, mobile application management platform, api pipelining service, in-store retail optimization service and cloud storage architecture service. We also covered a cutting edge motion controller and an API for server and website monitoring. Below are more details on each of these new APIs.


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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.