This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand’s story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.
Creating API mashups has matured alongside the explosive growth of open APIs to create a new type of service: the API aggregation business. These innovative businesses combine APIs from multiple providers to build new products and services. Recent conference panels (including several hosted by ProgrammableWeb), have confirmed that API aggregation is set to be a major theme of 2014. This article explores some of the emerging business models and service providers focused on API aggregation and discusses what to expect as we see API aggregation increase in the year ahead.
Of the many APIs we published this week, seven were highlighted on the blog by our team of writers. In this post, we’ll shine a spotlight on those seven, which included the TaxCloud.js API. Put simply, TaxCloud automates sales tax returns for small businesses. Through the use of the API, developers receive the functionality with zero impact on their existing cart system and no new data elements. None of these data elements are ever stored to respect customer privacy. Currently TaxCloud works with 29 states accurately calculating the tax through origin, destination, and class of goods.
DataWeek and API World are already a blur, with Day Two of the industry proceedings wrapping up late last night. A packed agenda saw as many as ten sessions all happening at once, creating a sense that perhaps this conference is trying to appeal to too many audiences at once, and making it more difficult to identify emerging trends across the API economy.
Several key themes were prominent across the day’s activities, however, including the increased trust emerging in financial APIs, continued discussion on viable business models for enterprises with an API and startups reliant on APIs, and the changing nature of API services that is seeing developers require greater business analysis skills.
Our API directory now includes 35 editing APIs. The newest is the Touchcast API. The most popular, in terms of mashups, is the Aviary Suite API. We list 2 Aviary Suite mashups. Below you’ll find some more stats from the directory, including the entire list of editing APIs.
Our API directory now includes 270 video APIs. The newest is the WorldStream TV API. The most popular, in terms of mashups, is the YouTube API. We list 645 YouTube mashups. Below you’ll find some more stats from the directory, including the entire list of video APIs.
Our API directory now includes 203 photo APIs. The newest is the Getty Images Connect API. The most popular, in terms of mashups, is the Flickr API. We list 600 Flickr mashups. Below you’ll find some more stats from the directory, including the entire list of photo APIs.
Our API directory now includes 160 music APIs. The newest is the Spotify Apps API. The most popular, in terms of mashups, is the Last.fm API. We list 206 Last.fm mashups. Below you’ll find some more stats from the directory, including the entire list of music APIs.
Do you wish there was an easy way to create animated movies where all you had to do was simply select the character, scene, provide the dialogues and the software would take care of the rest? What if all of this was possible right in your browser and as a bonus the video got posted to YouTube to share with your friends? The YouTube.com Create gives that power to anyone and your apps can join in the fun using the YouTube API.