How Ad & PR Agencies Are Getting On Board with APIs

Mark Boyd, December 23rd, 2013

This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand’s story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.


API Aggregation: Why It Matters and Eight Different Models

Mark Boyd, December 13th, 2013

Creating API mashups has matured alongside the explosive growth of open APIs to create a new type of service: the API aggregation business. These innovative businesses combine APIs from multiple providers to build new products and services. Recent conference panels (including several hosted by ProgrammableWeb), have confirmed that API aggregation is set to be a major theme of 2014. This article explores some of the emerging business models and service providers focused on API aggregation and discusses what to expect as we see API aggregation increase in the year ahead.


API Spotlight: TaxCloud, Stupeflix and You-Tracker APIs

Matthew Scott, October 13th, 2013

Of the many APIs we published this week, seven were highlighted on the blog by our team of writers. In this post, we’ll shine a spotlight on those seven, which included the TaxCloud.js API.  Put simply, TaxCloud automates sales tax returns for small businesses. Through the use of the API, developers receive the functionality with zero impact on their existing cart system and no new data elements. None of these data elements are ever stored to respect customer privacy. Currently TaxCloud works with 29 states accurately calculating the tax through origin, destination, and class of goods.


Stupeflix Adds 15 New Tools to API Services for Video Creation

Mark Boyd, October 8th, 2013

StupeflixVideo creation service Stupeflix has announced a raft of 15 new tools available via the Stupeflix API, VP of Business Development Jeff Boudier told ProgrammableWeb at API World last week.


API World Day Two: Finance APIs Take Front Seat and Why Developers Need to be Business Analysts

Mark Boyd, October 4th, 2013

DataWeek and API World are already a blur, with Day Two of the industry proceedings wrapping up late last night. A packed agenda saw as many as ten sessions all happening at once, creating a sense that perhaps this conference is trying to appeal to too many audiences at once, and making it more difficult to identify emerging trends across the API economy.

Several key themes were prominent across the day’s activities, however, including the increased trust emerging in financial APIs, continued discussion on viable business models for enterprises with an API and startups reliant on APIs, and the changing nature of API services that is seeing developers require greater business analysis skills.


35 Editing APIs: Aviary, Google Translator and Pho.to

Wendell Santos, July 9th, 2013

Aviary SuiteOur API directory now includes 35 editing APIs. The newest is the Touchcast API. The most popular, in terms of mashups, is the Aviary Suite API. We list 2 Aviary Suite mashups. Below you’ll find some more stats from the directory, including the entire list of editing APIs.


270 Video APIs: YouTube, Flickr and Skype

Wendell Santos, September 26th, 2012

YouTubeOur API directory now includes 270 video APIs. The newest is the WorldStream TV API. The most popular, in terms of mashups, is the YouTube API. We list 645 YouTube mashups. Below you’ll find some more stats from the directory, including the entire list of video APIs.


203 Photo APIs: Flickr, Foursquare and Yahoo Image Search

Wendell Santos, February 22nd, 2012

FlickrOur API directory now includes 203 photo APIs. The newest is the Getty Images Connect API. The most popular, in terms of mashups, is the Flickr API. We list 600 Flickr mashups. Below you’ll find some more stats from the directory, including the entire list of photo APIs.


160 Music APIs: Last.fm, SoundCloud and Spotify

Wendell Santos, January 18th, 2012

Last.fmOur API directory now includes 160 music APIs. The newest is the Spotify Apps API. The most popular, in terms of mashups, is the Last.fm API. We list 206 Last.fm mashups. Below you’ll find some more stats from the directory, including the entire list of music APIs.


YouTube Create: Now Any App Can Add Videos

Romin Irani, July 8th, 2011

YouTubeDo you wish there was an easy way to create animated movies where all you had to do was simply select the character, scene, provide the dialogues and the software would take care of the rest? What if all of this was possible right in your browser and as a bonus the video got posted to YouTube to share with your friends? The YouTube.com Create gives that power to anyone and your apps can join in the fun using the YouTube API.


Follow the PW team on Twitter

ProgrammableWeb
APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.