Our API directory now includes 945 social APIs. The newest is the SmartBots API. The most popular, in terms of mashups, is the Twitter API. We list [num] Twitter mashups. Below you’ll find some more stats from the directory, including the entire list of social APIs.
Strutta provides a platform to “engage your audience and convert fans to customers.” It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.