This week, we had 54 new APIs added to our API directory including a mobile advertising platform, an API for the Finland National Gallery of Art, and a platform for building and managing video games. We also covered a twist in the eCommerce game with Cashtie now accepting cash payments for digital goods.
TipTap Lab has launched the Psychology API to capture and measure psychological traits. Symphony FinTech announced multiple APIs for access to its automated trading systems. Plus, a discussion on API documentation and 11 new APIs.
Google’s shopping API is being shuttered, what are the alternatives? Qubit’s API makes integration of ecommerce business intelligence easier. Plus: API best practices and advice, why analytics are important, and 18 new APIs.
Prosper, America’s first peer-to-peer lending marketplace, launched a new set of API services that enable lenders to develop tools that enhance the ability to reach investment goals. The API provides over 550 data points that lenders can use to evaluate investment opportunities. Propser expects users to integrate the Prosper API into existing tools or build new tools based on the API and its underlying data set.
Google demonstrates Glass Mirror API at SXSW. Partners demonstrate their usage of Twitter Ads API. Plus: Wowzer announces an API for Video Interviewing and 13 New APIs.
December starts tomorrow and brings with it the upcoming holiday season. Before we dive headfirst into the final month of the year, let’s take a look back at November and the best mashups that we didn’t catch the first time around. This group of mashups include a social content discovery site, shopping price comparison, business traveler information and a keyword research tool. For more information keep reading below.
This past week 6 new mashups were added to our mashup directory and 20 different APIs were used to build them. Some of the newer or less frequently seen APIs include Adility, DealSurf, eBay Finding, eBay Shopping, Prosperent, RetailMeNot.com Community Ideas, ShopStyle and Yahoo Address Book. The most often used APIs this week are Amazon Product Advertising, Facebook and Yahoo Address Book. And the most commonly used types of APIs were Shopping (6 APIs, 6 mashups), Social (3 APIs, 4 mashups) and Other (2 APIs, 2 mashups). The list below shows which APIs were used by which mashups:
Prosperent (quickly growing ad network) and CloudFlare (content delivery network focused on low touch app launches) have announced a partnership aimed at quickly monetizing websites without complicated development work. The partnership is simple, seems obvious, and should intrigue developers across many markets. Most importantly, the partnership should create new ways for anybody/any company with an online presence to make money. Check out the PW profiles for the Prosperent API and the CloudFlare API.
Here is the situation: You have an API – or a set of them – and you want third-party developers to run wild with it in new and unexpected ways. The words “innovation”, “ecosystem”, “community” and “crowdsourcing” are being thrown around liberally. Sponsoring hackathons has started some fantastic conversations, but the software created during these 24-48 hour sprints never seems to make it to market. Now you’re considering running a longer virtual software competition, or challenge, to spur a higher level of engagement.
Prosperent has released “the performance advertising industry’s first and only celebrity product API.” The celebrity product API will allow content creators and developers to include products associated with celebrities into advertising campaigns. According to Propserent’s CEO, Brian Lovett, “hundreds of hours” are currently spent researching celebrity-product affiliations.