How Ad & PR Agencies Are Getting On Board with APIs

Mark Boyd, December 23rd, 2013

This year has seen an increasing number of creative agencies incorporating APIs into the way they work. Sure, PR and digital creatives are using APIs in their monitoring and analytics to measure reach and impact of their efforts, but increasingly, they are using APIs to funnel realtime data into the very fabric of their campaigns and to ramp up audience engagement around a brand’s story. ProgrammableWeb spoke with Arvid Dyfverman from the award-winning Swedish PR agency, Deportivo, about how APIs are at the very center of their creative campaigns.


105 Entertainment APIs: Rovi, Dailymotion and Sony Online Entertainment

Wendell Santos, June 25th, 2013

Rovi Cloud ServicesOur API directory now includes 105 entertainment APIs. The newest is the Boxfish API. The most popular, in terms of mashups, is the Rovi Cloud Services API. We list 10 Rovi Cloud Services mashups. The Rovi Cloud Services API was also our most popular movies API. Below you’ll find some more stats from the directory, including the entire list of entertainment APIs.


51 Audio APIs: Soundcloud, SHOUTcast Radio and Evoca

Wendell Santos, May 14th, 2013

SoundCloudOur API directory now includes 51 audio APIs. The newest is the Umano API. The most popular, in terms of mashups, is the SoundCloud API. We list 27 SoundCloud mashups. Below you’ll find some more stats from the directory, including the entire list of audio APIs.


270 Video APIs: YouTube, Flickr and Skype

Wendell Santos, September 26th, 2012

YouTubeOur API directory now includes 270 video APIs. The newest is the WorldStream TV API. The most popular, in terms of mashups, is the YouTube API. We list 645 YouTube mashups. Below you’ll find some more stats from the directory, including the entire list of video APIs.


New Echo Nest API Features Reach Beyond the Music Industry

Eric Carter, July 18th, 2012

Echo NestEcho Nest’s API already powers hundreds of music apps (e.g. MTV, Music Hunter, Pocket Hipster,  etc.). With new enhancements to its API, Echo Nest looks to expand its reach beyond the music industry by “us[ing] music to drive non-music apps.” Echo Nest added “Taste Profile Similarity” and an “affinity prediction” system to its existing platform. With the new features, Echo Nest hopes to connect music listeners to other listeners with similar tastes and predict behavior unrelated to musical preferences.


Startup Makes MTV From YouTube and Radio Playlists

Adam DuVander, July 16th, 2012

YouTubeVadio is building a business off the YouTube API. The company also has its own technology for translating a list of songs into music video playlists no matter where the videos are stored. Vadio has already seen interest from radio stations, because the product is more appealing than simple audio and increases listener engagement.


160 Music APIs: Last.fm, SoundCloud and Spotify

Wendell Santos, January 18th, 2012

Last.fmOur API directory now includes 160 music APIs. The newest is the Spotify Apps API. The most popular, in terms of mashups, is the Last.fm API. We list 206 Last.fm mashups. Below you’ll find some more stats from the directory, including the entire list of music APIs.


11 API Management Services

Kin Lane, October 19th, 2011
Comments (19)

When launching and managing your API, many companies choose to do all the work themselves, unaware that are service providers available to help you plan, deploy, launch and manage your API infrastructure and ecosystem. To help bring awareness, I wanted to take a few moments and do a roundup of API service providers.


32 APIs Used in 7 Days: Facebook, LinkedIn, Yelp and MTV

Adam DuVander, February 5th, 2011

This past week 23 new mashups were added to our mashup directory and 32 different APIs were used to build them. Some of the newer or less frequently seen APIs include Alcatel-Lucent Open, Facebook Graph, Facebook Social Plugins, Goodreads, Google Geocoding and Google Single SignOn. The most often used APIs this week are Twilio, Twilio SMS and YouTube. And the most commonly used types of APIs were Social (5 APIs, 9 mashups), Search (3 APIs, 5 mashups) and Mapping (3 APIs, 6 mashups). The list below shows which APIs were used by which mashups:


21 APIs Used in 7 Days: Google, Twilio, YouTube and Twitter

Adam DuVander, December 25th, 2010

This past week 10 new mashups were added to our mashup directory and 21 different APIs were used to build them. Some of the newer or less frequently seen APIs include Google Geocoding, KooKoo and Recurly. The most often used APIs this week are Twilio, Twilio SMS and Twitter. And the most commonly used types of APIs were Mapping (3 APIs, 4 mashups), Telephony (3 APIs, 5 mashups) and Video (3 APIs, 4 mashups). The list below shows which APIs were used by which mashups:


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John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.