Social Data has become critical to developing business strategies, marketing brands and products, and gaining insights into consumers’ thought processes and buying patterns. The availability of real-time social data, along with the growing trend of Data as a Service (DaaS), has led to the development of platforms that provide business-critical social data on demand. Many platforms not only provide access to streams of social data, but incorporate business intelligence (BI) technologies and analytics capabilities as well.
In a rare API conference event appearance, Twitter graced the stage at last week’s APIDays Paris. The social giant shared some insight into current API usage among third-party developers and gave some read-between-the-lines signs of how it intends to work with API partners in future.
Sometimes what is happening now is not as important as what happened then. I am speaking of the past and how it can help you piece events together. This what makes Gnip’s newest Twitter search API so powerful.
Twitter feed, Facebook feed, Linkedin feed. Fed up yet? Nexalogy NX has come to the rescue, at least to help out with organizing your Twitter feed. You sign in through Twitter to access Nexame, which will show you, within your network, the most important trends, people and ideas. It’s such simple yet powerful idea that it makes you wonder, why didn’t Twitter think of this? Here’s a chart that’s worth a thousand words. It shows the top 10 concencepts being discussed in your network. As you can imagine, there is also a top 10 hashtags chart, an interest map of the major themes in your discussions, and more.
Our API directory now includes 945 social APIs. The newest is the SmartBots API. The most popular, in terms of mashups, is the Twitter API. We list [num] Twitter mashups. Below you’ll find some more stats from the directory, including the entire list of social APIs.
Brightcove releases an update to their App Cloud mobile platform enabling developers to build mobile apps more quickly and cheaply. DataSift partners with Bitly to give users further insight into what content actually engages readers. Plus: Maluuba’s answer to Siri, IQ Engine’s new image recognition API and 17 new APIs.
Datasift scores $15 million in funding to marry public data to private enterprise data. Subtledata debuts developer platform to access point-of-sale systems. Plus new Facebook features for Hootsuite, Cloudability exits beta while offering killer analytics and cloud spending controls, and 12 new APIs.