Private, Partner or Public: Which API Strategy Is Best For Business?

Mark Boyd, February 21st, 2014

Businesses exploring an API strategy are asking themselves: private, partner or public? Since the start of the year, there has been a lot more thinking aloud about how businesses decide whether to start with an internal (private) API; use partner APIs to manage specific business relationships; or jump straight into designing external, developer-facing open (public) APIs.

Box Extends Partner Program Reach to Integrators

Michael Vizard, December 13th, 2013

BoxAs part of its ongoing effort to turn its cloud service into a platform for enabling the delivery of application service, Box this week announced The Box Services Partner Program, a new network of systems integrators and consultants focused on helping organizations transition to the cloud.

61 Display APIs: Bing, Mapy and Wikimapia

Matthew Scott, October 24th, 2013

Google MapsOur API directory now includes 61 display APIs. The newest is the HighStock API. The most popular, in terms of mashups, is the Google Maps API. We list 2521 Google Maps mashups.

Box Announces Developer Compensation Program and New SDKs

Eric Carter, June 6th, 2013

Box.netToday, Box announced a few developer-centric moves it hopes will fuel enterprise adoption and the app economy. First, Box revealed Box $rev–a program through which developers can monetize applications integrated with or built on the Box OneCloud platform. Box $rev monitors third party app integration and developers receive compensation based on integration levels. Additionally, Box released new SDKs for iOS and Android. The new SDKs allow developers to easily build apps that seamlessly integrate into Box with enterprise level security and scalability.

Today In APIs: Duedil API, Box HIPAA Compliance and 9 New APIs

Romin Irani, May 21st, 2013

Duedil API widens its reach with company information from 20 additional countries across Europe. Box Developers can now take advantage of its HIPAA Compliance Plus: Khronos to create Camera Control Open Standard API and 9 new APIs.

95 Sharing APIs:, Dropbox and Ipernity

Wendell Santos, May 21st, 2013

Box.netOur API directory now includes 95 sharing APIs. The newest is the Screenhero API. The most popular, in terms of mashups, is the Zillow API. We list 79 mashups. Below you’ll find some more stats from the directory, including the entire list of sharing APIs.

Is the CMO now the Chief API Officer?

Guest Author, March 11th, 2013

Gartner analyst Laura McLellan made a bold statement in her 2012 webinar: “By 2017, the CMO will spend more on IT than the CIO”. While I think it is too bold a statement, you can’t deny the fact that an eco-system shift is happening and API Management is the catalyst.  From my own personal experience, I can vouch for this shift in who is doing the big spending. A new set of tools are enabling CMOs to create new, powerful channels. They are called APIs. The very introduction of these APIs are resulting in new ways of leveraging channels and exposing content, media, and data to customers, partners, the community, developers, and even to the public.

Box Hosts Risk-themed Hackathon

Eric Carter, February 8th, 2013

Box.netBox continues to encourage creativity and innovation with its ongoing parade of challenges, competitions, and hackathons. Its latest quest to engage the developer community arrives in the form of a Risk-inspired online battle: BRISK. BRISK started as a typical Box challenge; however, to date it has developed into its “own wondrous virtual world, complete with it’s own servers, it’s own API and it’s own set of rules.” The strategy and competition have become intense and complicated, but the goal remains simple: “devise the optimal strategy for your bot to take over the world.”

Opening Up the Box API

Guest Author, January 11th, 2013

Box.netHumans are great at observational learning. As children we learn by observing the goals, actions and outcomes of others. Many programmers have applied this style of learning to improve their craft by studying and understanding code written by their peers. The same is true for our API design world. Reviewing and dissecting the web APIs that are available on the web can provide us with enormous insight into the design of APIs in general. In this post, we will look into the API and see what we can learn.

Talking Outside the Box: An Interview About Box’s API Plans

Adam Bannister, December 20th, 2012

Box.netThere is a bold new version of the API, as the enterprise-focused file sharing company iterates on its platform. In the interview below, we discuss the future of APIs with Box’s Peter Rexer, the first in a series conducted by ProgrammableWeb and Hojoki (where I work), an aggregation tool for apps such as Google Drive, Dropbox and Evernote, that helps support team work.

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APIs, mashups and code. Because the world's your programmable oyster.

John Musser
Founder, ProgrammableWeb

Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.