The Fareclock API: The Face (Recognition) of Modern Times

Greg Bates, August 13th, 2013

FareclockThe Fareclock REST API, returning data in JSON, available on its pro service only, allows you to integrate this time clock into other applications. We previously wrote about the implications of how crowded the face recognition space is with 38 APIs in our directory, suggesting among other things that it isn’t clear how so many companies offering the technology will maintain an edge and survive. But Fareclock represents a different breed of business design: use facial recognition to create an app, in this case a time clock that employees can punch, that in turn can be used via an API.

By adding value to facial recognition, or rather by integrating the technology into its existing platform, Fareclock has a business plan that sets it apart from those peddling face recognition as a standalone tech. Both have their place, of course; if a developer just wants to incorporate face recognition in an app, the time clock platform will be a hinderance, rather than an asset. Yet it’s also clear that Fareclock could represent the road to profitability for vendors selling the technology.


At first, it could seem that embedding facial recognition into a time clock is security overkill. Most existing time clock services already give the employee a password. Besides, there is little to be gained by logging in to work as if you are someone else–then you don’t get paid! But in work environments that are off site, such as construction sites, people can “buddy punch”, sign in for coworkers who aren’t actually on the job. That way, they get paid without actually working. By requiring a face as part of the process, Fareclock ends that practice.

Fareclock’s cloud-based solution means the installation is easy, scalable and secure. What’s important after those details are nailed down is how good the reporting is. From being extremely customizable on the one hand, to providing over 10 reports on the other, Fareclock keeps its clients moving through the administrative tasks associated with timekeeping quickly.

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