Today in APIs: Retailigence’s appNET’s API Enhancements, Hollybyte’s Social Video Platform API, and 2 New APIs

Greg Bates, August 6th, 2013

RetailigenceRetailigence API expands real-time product availability data and monetization opportunities for mobile app developers and retailer. Hollybyte API and platform makes sense of video content and helps monetize it. Plus: National Farmer’s Week celebrated by USDA, Feedly Soars to 12 million users after Google Reader unplugged, and 2 new APIs.

Next Generation appNet Bulks Up Retailigence in the O2O space

A leader in the O2O space (online to offline), Retailigence an their partners aim to drive customers to local stores. One case study shows how this was done to convert last minute holiday shoppers into making in store purchases.

As Retailigence points out in its press release, the API enhancements come at a critical time in its growth: there are 12 million items and 100,000 stores in its database,

“Retailigence matches brick-and-mortar product availability with shoppers through its appNET community – a rapidly expanding network of more than a thousand independent mobile app publisher partners offering engaging apps for social shopping, product discovery, digital catalogs, local maps and navigation, travel destinations, gaming, virtual reality and more, Retailigence’s appNET API provides a simple way for mobile app developers and retail technologists to quickly add retail product and store location information into mobile search results, providing a central hub and a single format for retail systems and consumer-facing applications to connect.”

The API is aimed at helping developers further three goals: raise user engagement metrics, capitalize on advertising opportunities, and expand monetization capabilities. A list featuring some of their partners, from ShopSavvy to Shopping Pointers reveals a wide range of applications geared to getting customers in stores. Developers interested in learning more can visit the Retailigence developer page.

Hollybyte’s API Helps Developers Create Video Sites and Applications

HollybyteHollybyte provides a video platform for distributing video across multiple devices in a social media format. It allows creators to manage, distribute and monetize the content, providing options for everything from uploading to organizing the content.

The Hollybyte API documentation covers everything from getting started to OAuth access to connecting with Facebook and Twitter. The platform itself covers the ability to publish, share on multiple social platforms with a single click, and optimize the site’s SEO by making video searchable. It’s  monetization is via adservers and adnetworks. Hollybyte also offers analytics using the Google set of tools. In the management section are playlist management tools and the ability to have a multi-account environment. The platform offers the ability to customize your player to match your website, transmit in full HD, and offers templates for all devices. The encoding is multiple bitrate with the ability to transcode your videos and support for all major codecs. Adaptive deliver (720p and 480p) is possible, along with live streaming and HTML5.

API News You Shouldn’t Miss

2 New APIs

Today we had 2 new APIs added to our API directory including a service to connect applications to http urls and an online marketplace for event tickets. Below are more details on each of these new APIs.

AppURLAppURL API: AppURL is a service that connects applications to the web using HTTP URLs. AppURL offers features such as cross-platform linking, ability for applications to show up in search engine results, and documentation to help other developers understand how to link to the applications.

The AppURL API allows developers to access and integrate the functionality of AppURL with other applications. Some example API methods include transforming apps to links, uploading JSON files to URLs, and retrieving URL links.

StubHubStubHub API: StubHub is an online platform for people to buy and sell tickets. Users can list and sell concert tickets, sporting event tickets, and other event tickets for others to purchase and use.

The StubHub API allows developers to access and integrate the functionality of StubHub with other applications and to create new applications. Some example API methods include managing account information, retrieving events and listings, and searching ticket inventory.

Tags: Daily
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