Adding new features, service updates or interesting content to your business blog is great, but how do you ensure that your users know the cool new stuff is even there? Using a tool like WhatsNew is one way to tackle this issue. It’s a service that provides an easy way to show repeat visitors what’s new in a given service or application. The WhatsNew API offers even more flexibility, as it allows developers to customise the WhatsNew widget to better suit their specific needs.
Here’s how it works:
In addition to this, WhatsNew also provides its users with detailed analytics on things like page views, widget views and total clicks. It also provides information on the number of impressions and clicks per blog post, giving insight as to which posts are catching a user’s attention.