Planspot API Simplifies Event Marketing

Eric Carter, May 14th, 2013

PlanspotPlanspot, event marketing service provider, provides access to its marketing tools through the Planspot API. The Planspot platform offers an all-in-one marketing tool that can manage, promote, and sell tickets to events. From promotion via email and social media, to dashboards that track sales and monitor progress, Planspot embodies its founder’s dream: “to create a single solution for event promotion, publishing, discovering and planning.”

In addition to its toolset, Planspot offers free access to its media network; which includes over 400 online and print sources. Planspot has received numerous awards for its streamlined approach to event marketing. From the Accenture Innovation Award to The Next Web’s Startup Award, Planspot has enjoyed much attention and has started gaining traction.

The Planspot API uses REST protocol and returns calls in an XML data format. The API allows ticketing companies to forward clients to Planspot for marketing needs. Users can send as much or as little event organizer information to the Planspot platform as the user chooses. Developers need to test their event in the Planspot Sandbox first, and can request an API key at the API site.

Event planning represents a multi-billion dollar industry that operates in the background of entertainment around the world. With the seemingly disparate needs that come together to market an event, Planspot simplifies the overwhelming process with a single platform and a series of clear steps. Those interested can try it out for a 14 day free trial period.

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