How do you get developers to flock to your ecosystem? The “build-it-and-they-will-come” strategy is dead. As Mary Jo Foley reports in ZDnet, Microsoft knows it needs to attract top developers by providing a team to work with them to develop the next generation of applications for the Microsoft platform.
“Devs” also is a much broader target audience for Microsoft than it once was. Back in the early DPE days, devs meant professional, full-time programmers. The target audience for Microsoft’s new deep-tech team includes anyone who writes a consumer, business or hybrid application. That means startups, enterprise customers and top consumer and business independent software vendors (ISVs).”
Microsoft isn’t pulling any punches in its evangelizing. Said one team member, John Shewchuk, “It’s like geek heaven.” In addition to Shewchuk, the team includes Patrick Chanezon, formerly of VMware, and James Whittaker, who made a name for himself with a blog post on why he left Google and rejoined Microsoft. (Watch for whether his reasoning signals a tectonic shift away from Google toward Microsoft. His reasoning is simple: “The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus.”)
Rounding out the team is Eric (not that Eric) Schmidt, a 15-year veteran on Microsoft who has helped many consumer products companies design consumer life-style applications.
Youtube has upped its game by providing youtube content providers with stronger analytics tools. As Katie Ingram writes in CMSwire, good analytics can track engagement–volume of comments, shares, and likes:
“Previously, YouTube users had access to an API, the Insight Data API, but this service was limited as users could only see, for example, how many times a video was seen, how popular it was and viewer demographics. Now, with the YouTube Analytics API, users can get a better picture of who is interacting and engaging with their video content and its social activity.”
Features include the ability to view watch metrics (how long viewers stay with the video), estimate earnings from ad revenue, view gross revenue and monetized playback, and analyze click through and close rate data. A client library with code samples in nine different languages is available. Users are free to build their own dashboard tool.
Today we had 6 new APIs added to our API directory including a bitcoin payment service, a bitcoin trading service, a bitcoin mining service, a public transportation information service and an event management and promotion service. Below are more details on each of these new APIs.
BIPS API: BIPS is an online payment service that allows users to buy, sell, trade, withdraw and accept Bitcoins as payment. The BIPS API allows the users to send bitcoins, get the balance of the user’s account, and export transactions. The service uses REST calls. An account and an API Key are required to use the API.
CampBX API: CampBX is a United States based Bitcoin trading platform that offers low-latency automated trading, as well as manual trading. The site offers basic and advanced trading including margin account and short sales. The CampBX API allows users to call for historical data, access ticker and depth table information, fund transfers, execute quick buy or sell orders, as well as place other advanced orders including margin and short selling. An account is required with service, the API returns JSON and JSONP, and requires SSL for trade activity.
HashRack API: HashRack is a Bitcoin mining service that provides users with charts, real-time updates, giveaways, and decentralized mining technology. The HashRack API allows users to query for the status of the API, the mining pool stats, the user status, the user rewards, the user transactions, and the worker status. The API uses REST calls and returns JSON. An account and API key is required with service.
navitia.io API: Navitia.io is an API that helps people access and use public transportation data. It provides services for performing journey computations, getting line schedules, finding next departures, and discovering isochrones. Isochrones are locations that can be reached in the same amount of time from a person’s starting point. This part of the API could, for example, be used to discover which stations could be reached within the next 60 minutes.
The street network used by navitia.io is extracted from OpenStreetMap, and all of the public transport data comes from networks that provide their timetables as open data.
Planspot API: Planspot is an event management and organizing applications. Planspot offers multiple features for event planning, management, and promotion, such as ticket sales, marketing tools, and campaign reporting.
The Planspot API allows developers to access and integrate the functionality of Planspot with other applications. Some example API methods include managing account information, retrieving ticket information, and retrieving contact information.
PromptCloud API: PromptCloud is a Data as a Service (DaaS) platform that uses cloud-based services and machine learning to provides web crawling and data extraction functions. Their goal is to make the benefits of big data – such as monitoring customer sentiment – easily available to their wide range of clients. Specific services range from getting information from a given list of sites to building an internal search index. PromptCloud delivers clean, structured data produced by these services using their RESTful API.