It’s all well and good having a beautifully designed website with all the bells and whistles, but if it never comes up in a search or no-one even lands on it, it’s really just wasting valuable cyber space. Web analytics platforms help to provide insight as to what kind of traffic a website is actually getting, and in turn, helps website owners or developers to make any necessary adjustments to increase traffic and user interaction. Positionly is one of these web analytics platforms. Positionly also provides the Positionly API that makes this functionality available to developers who may want to integrate it with other applications.
Positionly has all you would expect from an SEO tool – pro-level SEO tracking tools, analysing tools to measure rank in real-time, tools to help to identify when methods aren’t working and if changes should be made, and a handy dashboard that makes it easy to view all the information at a glance. The system also provides notifications and regular updates, customisable reports, a detailed history of all actions, backlink tracking and a free mobile app to keep an eye on things on the go.
In addition, Positionly provides a fully documented open API that allows for this data to be easily embedded into other platforms or applications. Some example API methods include retrieving and managing keywords, managing users and managing websites. Further information is available on the website.