The GoPollGo API: Now You Too can Gallup Along

Greg Bates, February 22nd, 2013

GoPollGoGoPollGo is all about creating polls, from running them during presidential debates to coworkers polling each other on where to go for lunch. It has two APIs. One is a public read-only API free to anyone. The other is private, in beta that allows third parties to create polls. Clients  such as ESPN, Netflix, Hotels.com, Robert Scoble, AppleInsider and The Weather Channel, use GoPollGo to track opinions on their brands and businesses.

GoPollGo features convenient embedding into blogs, websites, anywhere. You get real-time information as the votes roll in. You can also do things like embed Youtube videos in your polls. Now that could be something interesting to vote on.

As Rip Empson of Techcrunch points out, the business model is  starting to come together.

“…we got a peek into the future of GoPollGo-as-a-business, with the launch of GoPollGo Promoted Polls [January 25]. Essentially, the startup’s Promoted Polls now allow anyone to leverage the startup’s audience to get responses to their questions quickly.

“Think of it as simple, speedy market research,” says founder Ben Schaecther (who, for sake of full disclosure, is a former TechCrunch developer).

Now, when someone creates a poll, they’ll have the ability to promote that poll to get responses for a fee of $0.50-per-response. Similar to what Twitter now does with Promoted Tweets, this means that GoPollGo will intersperse promoted polls within the stream of questions that users cycle through and interact with on a daily basis.”

Nathaniel Mott of PandoDaily shows how this can stretch well beyond polling your limited network,

“Say, for example, that a startup with only five followers wants to gather data for a potential project. Tweeting a poll is only going to go so far before the service’s usefulness wears out. GoPollGo can now use its data on those that have responded to polls to create an audience for the startup’s poll, charging 50 cents per response at the time of writing. This service is still in its early stages, and we’re told that customers will be able to define parameters – the big one being responders’ location – that users must meet in order to respond to the poll.”

As Empson further points out, the success and popularity of SurveyMonkey suggests that polling is fast becoming a big and lucrative space. I vote we keep an eye on it.

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