Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
Advertisers can benefit from these native product placements as they have access to highly relevant and engaged users, and ads in games can increase money spent on brands by 24%. Developers can benefit as it’s a lucrative alternative to banner ads and a great way to supplement revenue. MediaSpike simplifies the whole process and makes this a realistic option for both advertisers and developers. The service makes it simple for advertisers to make use of an available placement and to preview and approve that placement before the game goes live. The service also makes it extremely simple for developers to make these interactive placements available, to approve individual ads before they go live and to provide reports on the ad efficacy.