You’ve heard this before: Twitter is going to release an API for advertising. This time, it’s different, according to Ingrid Lunden in Techcrunch,
“According to several sources, the company has started briefing social media marketing agencies, which help brands and big advertisers plan and buy ads on social networks like Twitter, with conversations taking place just before the holidays.”
“I have been in discussions with Twitter and they contacted us right before the holidays saying it was getting close to having their advertising API ready,” one executive said.”
Designed for larger advertisers and agencies, the API will enable scaled-up campaigns and precise targeting. Lunden reports that Facebook’s history may reveal how Twitter is timing this,
“in the context of Twitter scaling up revenues and speculation of an IPO. Like Twitter, Facebook derives the vast majority of its revenues from advertising. Facebook launched its first advertising API as a limited private beta in late 2009, before opening it up for wider usage in August 2011, about 10 months before its IPO.”
Lunden’s piece proves once again that, while the story always changes, the heart of good reporting never does: follow the money.
According to Mike Isaac at All Things Digital, Facebook has cut off Twitter’s Video App, Vine, from friend-finding. All you get by trying to use it now is this error message in the graphic below.
Now, you can’t connect with all your friends using the service. As Isaac reports, this looks to be a tit for tat escalation of animosities between the two companies.
“But the cutoff isn’t exactly surprising, given Instagram recently snipping Twitter cards integration, and Twitter cutting off access to Instagram’s “Find your Friends” feature. Welcome to the new, competitive landscape of social tech companies.”
“The loser in all of this? Sorry, user, but it’s you.”
Users can access Errorception’s functions programmatically using its RESTful API. This is an early version of the API, but it is still fully functional. The API only accepts JSON-formatted queries.
Jive API: Jive provides social networking services for businesses. It can be used within companies to help employees sync up and work together, or it can be used externally to support customer communities that improve service, support, and customer satisfaction.
OneID API: OneID provides a single digital identity that doesn’t require a username or password to access it and claims to be safer than services that do. It provides its users with one-click sign in, quick fill forms, and instant checkout services. OneID is designed to protect user privacy and personal information. It does not share or even track users’ online habits.