Venueseen Campaigns API Leverages the Power of Instagram to Create a Powerful Social Photography Marketing Tool

Janet Wagner, January 17th, 2013

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Venueseen, a visual marketing and social media management solutions company, has just announced the release of the Venueseen Campaigns API allowing developers access to a powerful Instagram driven marketing tool.

Indianapolis Motor Speedway used the Venueseen Campaigns API to plot Instagram photos on an interactive map. Image Credit: Venueseen

The Venueseen Campaigns API allows companies to create marketing campaigns based on specific Instagram hashtags as well as photo geotags. The use of hashtagged and geotagged Instagram photos by the Venueseen Campaigns API makes it possible to:

• Showcase Instagram photos on additional channels.
• Monetize social image sharing platform Instagram.
• Extend the life of image based contests, marketing campaigns and user-generated content.
• Increase customer engagement and brand loyalty
• Analyze the performance of marketing campaigns

Brian Zuercher, Venueseen’s CEO states in the press release the necessity of an image based marketing tool like the Venueseen Campaigns API:

“The explosion of social photography has forced brands to change the way they think about user-generated content. The C-suite doesn’t care about likes and comments, they want to see how social content can be monetized. The API lets brands extend the life of photo contests, campaigns and user-generated content. Now, they can ‘unlock’ amazing Instagram photos and showcase them on their own websites or other campaign channels.”

Companies interested in using the Venueseen Campaigns API can contact Venueseen using the contact form on their website.