InviteBox, social referral program, allows merchants, bloggers, developers (and anybody else with a web presence) to refer friends and customers to recommended products. Users can take advantage of pre-determined referral offers (e.g. coupons, promo codes, free products, cash incentives, etc.) or create custom incentive programs. InviteBox offers all the needed moving parts from creating the referral program to implementation, and the analytics to measure success. Users can simply insert a widget into a website or utilize the Reward Callback API.
Many of today’s internet based companies continue to lean on vanilla advertising to drive revenue. Dropbox founder and CEO (Drew Houston), generally considered a web startup wunderkind, delivered a compelling message that traditional advertising continuously failed to deliver a positive ROI for Dropbox. Not until Dropbox implemented a 2-sided incentive program did Dropbox realize a 60% jump in signups. Hipster managed to garner 10,000 signups through a referral program without revealing its basic function. InviteBox sites that over 90% of customers trust peer recommendations, while other advertising channels receive less than a 50% success rate.
Today, basic business planning includes an ecommerce strategy. Unfortunately for online retailers and merchants, the web poses an extremely competitive landscape no matter how niche the product seems. In a shopping community littered with ads and driven by click throughs, trusted advice comes at a premium. InviteBox has keyed in on the value of a trusted recommendation and hopes to put this power in the hands of many.