The TappingStone API from this B2D (business to developer) company aims to help developers create apps focused on individual end users.
As Steve O’Hear reports in TechCrunch, “It’s promising to enable app developers to build smarter apps by utilizing the company’s API and backend algorithms. Based on the data that TappingStone then returns, developers can personalise their app for each end user, and in doing so, not only improve the user experience, but also up sell in a more targeted way or do other interesting things like lesson churn by predicting which users are less likely to stick around before they leave for good.”
O’Hear asked the CEO, Simon Chan, for examples. Chan mentioned helping game developers predict which players of a free version of their game would migrate to paying players. Or a travel app doing for trips what Amazon does for books: recommend new destinations based on past travels.
You define your specific prediction goals. Tappingstone then builds a unique prediction model based on your data and requirements in 5 easy steps:
TappingStone is based in London.