Last week we attended Google’s developer conference, along with over 5,000 others. The company was so rife with announcements that many didn’t make it to the keynote stage. That was the case with just about all of the API updates, including a handful of impressive new features in the popular Google Maps API.
The Google Maps family of APIs received the most updates, to both the data and visualization sides.
The biggest difference is that developers can now adjust the thickness of lines, which gives a lot of customization to the roads. This is inline with the other ways to style a map.
Transit directions was one of the most-requested features according to Google’s Thor Mitchell. Now it’s part of both the Google Maps API and Google Directions API.
The announcement post explains the new feature:
It’s simple for you to update your apps to also offer routing by public transit in addition to driving, bicycling, and walking. The transit route responses include the number of stops, direction of travel and more. It will also tell you what type of vehicle you will be travelling on.
This follows Apple removing public transit directions from its upcoming iPhone maps app, a puzzling move given that its based on public GTFS data.
Heat maps were one of the core pieces of mapping visualization that had been missing from Google Maps.
Now the company has heat maps, as well as other types of visualizations, according to the geo blog post. Put arrows on polylines and even animate them. Really impressive stuff, completely buried in the craziness of I/O.
Alternately bundled with Google Maps and Google Plus Local, the Google Places API has enough going on to warrant a place on its own. Though it looks like there was no blog post for its latest update (update: now posted), the company is providing even more data about business listings.
Google Places results will now show reviews of a place, as well as the hours the business is open. This extended data puts the service further into the realm of the Yelp API and the way Factual is enhancing its data.
Another item got its own post: now your video clip embeds can have both start and end times for excerpting a specific portion of a video.
Google’s cloud offerings now go well beyond the Google App Engine API. That became very clear as the company announced its new Amazon EC2 competitor. The Cloud Computing service runs Linux virtual machines on Google’s servers.
App Engine also got some update love, with a focus on infrastructure, tools and security.
The popular site metrics tool behind the Google Analytics API saw a number of new features added during Google I/O. The most notable addition is mobile analytics, the ability to measure engagement within mobile apps.
From the announcement post:
Mobile App Analytics… help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey – from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle.
There was another mobile analytics announcement, too. Now there’s an Android app to access analytics, built on the Google Analytics API.
Among the features for the Google Plus SDK:
It seems that Google is focusing on the use cases where it wants developers to expand the Plus platform, while maintaining control over how data is added to its service.