APIs serve up a lot of valuable data and resources, but the most valuable API currency right now is social data, and specifically public data from Twitter. APIs are essential in not just accessing this social data, but also delivering meaning extracted from this firehose of social data.
While Twitter has a streaming public API available for anyone, only a small number of companies actually have access to the full stream of Twitter’s firehose, and access to historical Tweets, because accessing Twitter at this level is very costly in three ways:
One of the companies with access and the resources to consume, process and abstract meaning from the Twitter firehose is PeopleBrowsr. PeopleBrowsr enables anyone to find influential people based on their datamine of hundreds of billions of social media conversations from the full Twitter firehose since 2008, public Facebook posts, 40 million blogs and forums, and other sources.
The new PeopleBrowsr Kred API provides a programmatic way to find meaning from real-time social data in four distinct ways:
As a developer, my instinct is to want full access to any dataset for maximum control. But in a world of APIs I like the idea of being able to access abstracted layers built on top of big datasets, that derive meaning for me, by really smart people who spend their days deeply understanding this data.
APIs are enabling a really fascinating new layer of resellers who are able to derive meaning from the social firehose, package up this meaning into a new product, and make available to developers via a new API interface, deriving entirely new products from the existing social firehose.
Photo by US Navy