New York City’s Digital Media scene is poised to get a boost with a new developer contest. NYC Media Lab has announced Media Mash 2012, a competition that asks developers and students to create mashup applications from data and APIs exposed by media and tech companies that belong to New York City. The developer contest carries a total prize money of $10,000.
NYC Media Lab is a public-private partnership conceived by New York City to advance new media technologies with academic institutions in order to drive collaborative innovation. Via the competition, they hope to foster collaboration between developers and media/tech companies that provide APIs and believe that the partnership will strongly boost the ecosystem. The contest is open to individuals and organizations with fewer than 50 employees in the United States only and is being managed by ChallengePost.
The contest is currently open for submission and the last date for submission is May 29. Subsequently, the entries will be judged internal by a panel of judges and there will also be a public voting round. The winners will be declared on July 24. The Total Prize money is $10,000 with a Grand Prize of $5000 for the best overall mashup. Other prizes include 2nd Prize for overall mashup ($2K), Student award ($2K), Popular Choice Award ($1K) and a Large Organization Recognition Award.
If you are planning to submit an application, it must use at least one of the resources listed in the data and API page, which includes popular APIs like Facebook, Foursquare and Etsy.
Of course, you’ll also want to add your app as a mashup to ProgrammableWeb.
For more information on the contest, via the Media Mash 2012 Challenge site.