Urban Airship, the API company providing push notifications to smart phones, is now powering notifications on the new Amazon Kindle Fire. The company’s Urban Airship API simplifies push notifications for developers using iOS, Blackberry and Android. Because Kindle Fire is built on Android, the company’s work to integrate push to the Fire was already done.
“It just works,” Urban Airship CEO Scott Kveton wrote in a blog post:
Glu Mobile is just one of our customers who are using our push notifications for Android in all of their games for the Fire. When we asked Glu if they did anything special to activate push in their games for the Kindle Fire, Mike DeLaet, VP of Sales & Marketing said, “We just integrated the Urban Airship SDK into these titles like we do for all of our titles, which allows us to utilize push notifications on the Kindle Fire.”
Kveton notes that the Kindle Fire is not exactly like an Android phone, because it doesn’t have a microphone, GPS and other hardware bits we now expect from our phones. Amazon also stripped out Google Mobile Services from the open source Android software. “Beyond that, it’s Android 2.3.4 with a new screen size and functions just like any WiFi-connected Android device,” Kveton wrote.
The post also references the company’s SimpleGeo acquisition and hints at a future roadmap that includes geographic push notifications:
The future holds many exciting additions to our products, like enabling audience segmentation on a local level for the Kindle Fire and beyond. These are exciting times and we’re just scratching the surface on what we can do.
Urban Airship could bring us to the long-speculated future where the coupon for Starbucks pops up on our phone when we’re a block away. But there are many more applications, especially if used in conjunction with geo-fencing, such as the features available in the Geoloqi API. Geoloqi is used for private location sharing, location-tagged notes and location-based mobile gaming, which we covered in July.