Yahoo to Pull the Plug on MyBlogLog on May 24

Adam DuVander, February 24th, 2011

MyBlogLogNow there’s a date. MyBlogLog has been on deathwatch for over a year. It’s been clear that Yahoo would kill it and its MyBlogLog API, but still it kept dragging on, avoiding an execution date. According to several reports, Yahoo informed MyBlogLog users that the service will be extinguished May 24.

ReadWriteWeb explained its potential:

MyBlogLog was a service with incredible potential that was ahead of its time. It was like Facebook Connect, years before Facebook Connect. It was squandered by Yahoo. It’s tragic.

To think that this service offered publishers and developers access to personal, demographic, taste and activity data of a website’s readers – and yet that offering has in the end gone no where – that’s downright crazy.

MyBlogLog’s demise was most recently brought up alongside another Yahoo property, Delicious, which triggered massive backlash.

Mashable went into some of the history:

MyBlogLog was acquired by Yahoo in early 2007 for $10 million, and at the time, provided a way for bloggers to easily create a community for their readers.

The service had found its way to about 45,000 blogs by the time of the Yahoo acquisition but has since been supplanted by the likes of Twitter and Facebook widgets that accomplish much of the same thing but tap into much larger social networks.

CNet called it ahead of its time. And now we’ve added it to our API deadpool.

Tags: Yahoo
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3 Responses to “Yahoo to Pull the Plug on MyBlogLog on May 24”

February 24th, 2011
at 10:26 am
Comment by: Tweets that mention Yahoo to Pull the Plug on MyBlogLog on May 24 --

[...] This post was mentioned on Twitter by OriginalSignal, Web Community and Twittsdaq, thecodingqueen. thecodingqueen said: Programmable Web: Yahoo to Pull the Plug on MyBlogLog on May 24 [...]

February 24th, 2011
at 10:47 am
Comment by: Eric Marcoullier

OneTrueFan (aka MyBlogLog part Deux) is making sure that no one is left in the lurch. We’re rolling out the classic MyBlogLog stats (how did people get to your site / what did they click to leave) at SXSW. Was supposed to be a surprise, but whatchagonnado?

February 28th, 2011
at 5:37 am
Comment by: Karthik

That’s a sad news indeed!

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Adam DuVander
Executive Editor, ProgrammableWeb. Author, Map Scripting 101. Lover, APIs.